Launches social media campaigns, live webinars and multiple virtual photography workshops to reach out to photography enthusiasts
On the occasion of World Photography Day, Canon India, one of the leading digital imaging companies, recognizes and celebrates the thriving photography community and the passion that they exhibit in their work. As part of this celebration, the brand has announced #BehindTheShot campaign to celebrate the sheer creativity and hard work that photographers put in their photos to bring alive the emotions and create a wider impact.
For the same, the brand showcases six renowned photography experts who come together to reflect upon their most memorable shot. They further share their experiences on how much pain and efforts were taken to get that one perfect shot, which in the end became worth their time. Through this film, Canon India invites photography enthusiasts to come forward and share their #BehindTheShot story/images and be part of this creative journey with the brand. In addition to this, Canon India is also organizing an online round table discussion where 7 Ace photographers will come on a common platform to discuss about their passion for photography, and further address audience queries.
Furthermore, the brand also unveiled the latest chapter of its award-winning digital campaign #ShiftYourFocus, wherein the brand aims to acknowledge nature’s timeless contribution to art and photography. As part of the brand’s CSR efforts, Canon India also conducted a photography workshop for 10 children from its adopted SOS Children’s Village in Faridabad, to foster the imaging culture amongst the youth. The session was undertaken by Canon India employees to educate children about photography as a profession and the basic skills required for the same in case they want to make it as a career.
The brand has also introduced several regional workshops and webinars to reach out to customers and cultivate the passion of photography. In the northern region of the country, Canon India will be reaching out to 1000+ photography enthusiasts through their specially curated photography workshops and webinars led by select Canon trainers and mentors to cover themes like Film making & Cinematography, Portrait & Lighting Photography, Product and Wedding Photography, Street/ Travel Photography and an introduction of EOS R5, EOS R6 and RF lenses. In addition to this, Canon has also planned an interschool photography competition in association with Bal Bharti school, Noida which will see participation from over 100 schools.
While in the west region, Canon India has organised webinars with brand mentors including Aishwarya Sridhar, Pritesh Rao and Canon trainer who will be conducting sessions with Symbiosis Institute, Cuncolim United Higher Secondary School and Subhash Photo respectively. In the south region, Canon will be conducting webinars covering topics such as food, wildlife, new-born and product photography with up to 300 participants in attendance.
In the east region, Canon will be conducting online webinars led by mentor Anoop Guha, for Durgapur Silpanchal Photographers and KIIT University students. Additionally, they will be participating in exhibition organized by Photography Charchaa (Kolkata) and in a live demo activity organized by Dum Dum photography association.
National, 19 August 2021
