ITC Engage Launches ‘Fragrance Finder’ Personalises The Fragrance Shopping Experience - GADGET-INNOVATIONS

ITC Engage Launches ‘Fragrance Finder’ Personalises The Fragrance Shopping Experience

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Revolutionizes the online and physical retail shopping experience in a disruptive AI offering




ITC’s Engage, one of India’s top fragrance brands today announced the launch of an AI tool, Fragrance Finder, a technology enabled experience which aids selection of fragrances based on the consumer’s responses provided on personality, gender identity and occasion of usage. A potentially industry disruptive initiative, the current retail landscape for fragrance shopping requires testing and trying on perfumes before making a purchase decision.





The tool re-imagines the shopping experience for the fragrance category to bring in dimensions of one’s lifestyle and occasion of use as a part of the purchase decisionThe algorithm of the Fragrance Finder maps the responses given by the consumer on gender identity, the personality, preferences and usage occasion to determine a fragrance that the consumer may like. The Fragrance Finder will be available both at retail and ecommerce stores across India.




Engage’s Fragrance Finder, developed by ITC Life Sciences and Technology Centre utilizes a technology interface to match a fragrance to the consumer. Once the QR code is scanned or the following link is clicked ( by the consumer, it leads the consumer to a finder platform to respond to a few questions. Responses tracked accordingly provide a selection of fragrance options which the consumer may like. Sitting on the cusp of technology and personal care product choices, the new AI tool offers a personalised shopping experience aimed at potentially reinventing the fragrance category in India. 




Experience fragrance finder:




The algorithm is proprietary to ITC and has been developed basis extensive research and technology. Engage Fragrance Finder technology is a combination of two principles gamification & personalization, the tool uses technology to bring the fragrance expertise of the Brand straight to the consumer through a few clicks. Hence, the Fragrance finder enables and gives the consumer more power to make choices in the increasingly digital world of shopping.



National, 11th October 2021