~ Buyers from smaller cities spending 74% more than last year: Tier 3 towns lead the Diwali rush; order volumes double from last year; contribute 60% of total orders in first sale ~
~ Bharat’s online journey picks up pace: Non-metro buyers account for 86% of Snapdeal’s sale season orders ~
~ First-time sellers from small cities like Baleshwar, Suri, Anupgarh, Dhule start their online journey ~
~ Festive season sales of apparel increase 224% over last year; home & kitchen another strong performer with 95% growth over last year ~
~ Fast shipments: More than 60% of orders shipped within 24 hours of order receipt ~
Snapdeal, India’s leading value e-commerce company today shared that its overall sales volume in its first Toofani Sale of the season went up by 98% compared to last year. Sharing analysis from the first sale, it said that nearly 60% of its total orders came from Tier 3 towns. Tier 1 & 2 cities accounted for nearly 26% of orders, while metro buyers accounted for the balance 14%.
The total value of sales from Tier 3 towns has increased by 74% over last year. While orders from cities like Srinagar, Shimla, Alwar, Anantpur, Shimoga, Chital, Dhanbad, Imphal, Silchar, Tinsukia, etc have nearly doubled, buyers from cities like Senapati, Reckong Peo, Kupwara, Roing, Sirmapur, Someshwar are also buying in the sale this year.
Cities like Patna, Meerut, Jodhpur, Rajkot, Jabalpur are also doing extremely well. The total value of sales from Tier 2 cities is trending nearly 90% more than last year’s festive sales.
The festive season sales in men’s, women’s and kids apparel are trending at 224% of last year, while home and kitchen continues to be another strong performer with more than 95% growth over last year’s festive sales.
It is not only the buyers from smaller cities who are lighting up the Diwali season. First-time sellers from many small cities like Baleshwar, Suri, Anupgarh, Bharuh, Dhule, Kalol, Malerktola, Sirsi, Thodupuza are also using the momentum of Snapdeal’s Toofani Sales to start their online journey.
Snapdeal’s pre-festive season expansion with 130 new logistics hubs, has helped with fast shipments with more than 60% of the orders getting shipped within 24 hours of order receipt.
A closer look at the buying preferences across big and smaller cities shows a similarity in buying preferences. The top categories across cities are:
· Home and Kitchen like home linen, dining & serving ware, and gardening supplies
· Fashion including t-shirts & shirts, athletic wear, sarees and kurtis
· Footwear and accessories like necklaces and earrings.
· Interestingly, Men’s and Women’s apparel is selling more compare to kid’s fashion.
· General Merchandise like lamps and lighting items, stationery,
· Other popular categories include religion & spirituality - where items like rudraksha mala and brass idols are selling well
October 10, 2021, Gurugram
.JPG)
