Launches the ‘Better-For-You’ variant of Hershey’s Kisses in recyclable packaging
Hershey India Pvt Ltd., a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, announced the launch of the ‘Better-For-You’ variant for its premium iconic chocolate Hershey’s Kisses.
Catering to the consumer trend of ‘conscious indulgence’, the new Hershey’s Kisses variant will consist of 30% less sugar* packed within a recyclable pack – offering consumers an option that is ‘better-for-you’ and better-for-environment, too. With it’s first-ever launch of a less sugar chocolate variant, Hershey India attempts to offer a smart snacking choice of delectable chocolate treats. The iconic brand has also ensured that ‘less sugar’ is a delight with no compromise on its delicious taste.
While more consumers are opting for ‘better-for-you’ snacking options, Hershey India is catering to the conscious buyers who are looking to reduce sugar intake without giving up the rich indulgence of their favourite chocolate. The new 30% less sugar* variant of Hershey’s Kisses contains no artificial sweeteners while retaining its trademark sweetness.
With a focus on the well-being of the environment, the brand is also launching the new lower-sugar Hershey’s Kisses in a recyclable pack. The new packaging adopts one single material of plastic incorporated in all three layers of the packaging, making it easier to recycle.
The new Hershey’s Kisses are available at MRP Rs. 60 across top cities and stores.
*30% less added sugar as compared to the HERSHEY’S KISSES milk chocolate recipe in 2021.
Mumbai, 17 th November 2021
