The longstanding 60 year old Pune based Parakh Group with businesses ranging from FMCG, Packaging, Kids Education, Real Estate etc. is making headway with its national flour brand “Samrat”. The brand is dominant in the flour category and is preferred by crores of consumers across India for its superior quality, touchless Swiss manufacturing technology, industry surpassing stringent quality checks and world class packing setups with meticulous focus on hygiene. Samrat, which is renowned for its wide range of daily use consumption items like Atta, Besan, Rawa, Maida, Sooji & Daliya amongst others has announced megastar icon and mother of two, “Kareena Kapoor Khan” as the brand ambassador.
With its multistate presence, this national brand has a robust distribution network servicing 10s of 1000s of retailers via a widespread grid of generations old distributors who have all together been successful in nurturing the brand. With Parakh Group’s motto of ‘Growing Together’, the entire chain’s joint efforts have created a brand that is focused on uncompromising quality and industry leading retail space replenishment lead times through its coordinated sales and distribution tracking mechanisms. Apart from servicing consumers, Samrat also has a widespread presence in the bulk segment supplying to the gigantic Indian HORECA market.
Parakh Group will gradually roll out a brand campaign with Kareena Kapoor Khan where she will be seen engaging the consumers talking about food hygiene and encouraging them to move towards the trusted Samrat Atta with a “Swad Aur Sehat Ka Waada.” Additionally, the popular Samrat besan will have its own campaign celebrating our home cooked delicacies that have always been the true essence of every special occasion with our loved ones. As Samrat Besan hai “Swad Ka Celebration!”
New Delhi, 24th November 2021
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