This strategic association will allow businesses to capitalize on packaging trends like personalization, short-runs of multiple SKUs, print-on-demand, sustainability and smart packaging.
In a bid to expand its distribution network in India for digital printing business, HP today announced a strategic association with TechNova Imaging Systems - the largest offset plate manufacturer in India catering to print & packaging industry for over 50 years. Committed to help businesses increase speed, efficiency, and cost-effectiveness of digital print solutions, this association aims to advance HP’s market leadership in India's digital printing business.
HP’s innovative products and TechNova’s market reach and deep customer trust will help drive digital transformation in the imaging & printing space. TechNova is partnering with HP to introduce HP's highly digitalized and automated Indigo printing presses and solutions in mono carton and label segment. This association will also improve TechNova’s product offering and enable exploration of more high value applications and benefits of digital printing.
Redington will continue to be HP’s trusted partner covering the commercial and Photo segments even after this expansion. Our partnership with TechNova is aimed at increasing our market segments by harnessing our strong synergies with Technova.
TechNova is one of the world's largest suppliers of print solutions with several breakthrough technologies and innovative products that have transformed print processes and created new markets. Founded as an offset plate manufacturer, TechNova in now a recognized name in pre-press, pressroom chemicals and as a manufacturer of laser and inkjet digital print media.
The current global trends in packaging printing business include personalization, short-runs of multiple SKUs, print-on-demand, sustainability, smart packaging, among others. Through HP’s Indigo portfolio, customers can benefit from the trends and overcome operational challenges to generate new revenue streams. With HP’s Indigo technology, customers can place orders for short runs without getting restricted by a minimum quantity requirement. Resultantly, this reduces set-up times, making the printing process faster & more cost-effective. It also allows packaging printers to flexibly personalize the output using variable data printing technology, on a wide range of packaging media—from labels to folding cartons.
Along with the benefits of digital printing, HP places immense focus on making printing more sustainable, thereby supporting customers to adopt more sustainable packaging solutions. It also offers other unique features including the widest media compatibility, unmatched color and ink capabilities, high coverage printing, fastest print speeds for high-quality applications, along with exclusive security features.
TechNova’s ‘Enhance Offset & Integrate Digital’ strategic belief recognizes printers’ requirement for an integration of digital efficiencies to offset capabilities. It is guided by a determined focus to help customers embrace digital into their existing ecosystems.
India, December 17, 2021
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