The new TVC talks about SOMANY’s world-class flooring solutions
Somany Ceramics Limited, an internationally acclaimed organization, specializing in ceramic tiles and allied product segments, is known to be a leader in design and innovation. The company has recently launched its new TVC as a part of 360 degree integral brand campaign ‘Zameen Se Judey’. The TVC aims to connect directly with the masses urging them to opt for the international quality product at an affordable price that are manufactured locally.
Brand Ambassador Superstar Salman Khan can be seen in this quirky ad by Somany Ceramics which spreads a simple message of staying grounded while delivering best quality products. The TVC shows Salman Khan in his living area discussing flooring options with the contractor (*Manoj Pahwa). The actor clearly shows his disinterest towards international brands and prefers quality products designed by homegrown brand SOMANY that offers world-class Italian marble, English Oak flooring finishes in tiles. Salman Khan resonates with the brand’s ideology of ‘Zameen se Judey’ as he says, “My world-famous style is desi, just like Somany Ceramics, who offers world-class flooring options, but are always ‘Zameen se Judey’”.
SOMANY is taking a 360 degree holistic approach to expand its bandwidth by reaching out to the masses. The integrated marketing approach designed for the new TVC leaves no stone unturned by targeting audience PAN India, via HSM and Regional vernacular channels, Social media platforms along with Outdoors, Airports and Cinema.
Link to the new TVC: https://www.youtube.com/watch?
New Delhi, 7th December 2021
.JPG)
