The OTT platform to release a game where viewers can traverse the Lock Upp universe and win real money
Metaverse is
the next big thing and as the world opens up to the promise of this digital
universe, India’s home-grown streaming platform- ALTBalaji is all set to take
the lead and introduce a treat for gaming enthusiasts in the form of a game
based on its biggest and the most fearless reality show Lock Upp: Badass Jail,
Atyaachari Khel! Lock Upp Game is India’s first virtual reality game based on a
reality show, which will give players a chance to traverse through the world of
the show, attempt tasks and win real money.
ALTBalaji, as a pioneer, has enabled gaming enthusiasts to connect via its
metaverse-based game and explore the unique world of Lock Upp. Based on
elements of blockchain in a virtual 3D environment and NFTs, the Lock Upp game
will allow gamers from across the globe to play and win real in the metaverse.
ALTBalaji has partnered with Owens NFT to give the gamers an experience
combined with multiple elements of technology like augmented reality,
blockchain and virtual reality.
Lock Upp promises to be an engaging captive reality show with all the right
ingredients. A daring celebrity host Kangana Ranaut, compelling tasks, dramatic
fights, and an interesting mix of contestants who will do anything &
everything to survive in the jail, Lock Upp is the perfect amalgamation of
entertainment.
ALTBalaji and MX Player will live stream this show 24x7 on their respective
platforms and will have the audiences interact directly with the contestants.
Lock Upp will stream on ALTBalaji & MX Player starting 27th February 2022.
Mumbai, 8th February 2022
