Located in Bengaluru, the
new store named “OnePlus Boulevard”
spans over 39,000 sq. ft.
The virtual launch of the OnePlus Boulevard
is set to offer an extensive tour of the store
OnePlus, the global tech giant, is all set to unveil its largest ever OnePlus Experience store globally in Bengaluru, India, today. The all-new store, called the “OnePlus Boulevard” will serve as a landmark venue for its India community to gain global premium user experience, while personally connecting with the brand. The virtual launch today will include an extensive digital tour of the state-of-the-art establishment, giving viewers and the OnePlus community members the valuable opportunity to virtually experience the massive retail space.
After setting the precedent with its landmark OnePlus Nizam Palace Store launch
in Hyderabad,
the brand is set to create yet another new milestone for its thriving community
in the country. Located on the iconic Brigade
Road, the store architecture is inclusive of green
areas and allows natural light to pour in. This makes the in-store experience
like a walk in a park, while serving as a boulevard of OnePlus technology offerings.
The distinctively designed store uses a five-sense omni-directional design approach.
The design concept is aimed towards providing customers with a holistic,
premium offline experience to interact closely with the brand’s offerings. The
store also has a lot of natural
and earthy elements giving the space a lot of warmth and elegance. Some
of these design elements include the terracotta material finish for the walls which
is known to give an earthy touch to the space, ample natural light as well as
green spaces around the store. The store also houses several clay and ceramic art works sourced
from artists across India.
The OnePlus Boulevard
is built to serve as a
special hub for its community to experience the brand’s
innovative technology, interact with like-minded community members and spend quality
time at the new store. The store includes a dedicated community zone comprising
of a community lounge, gaming zone as well as an auditorium to host events. The
OnePlus Boulevard
also features the signature coffee experience zone, a special unboxing zone as
well as a dedicated customer service center.
Addressing the launch of the new OnePlus
Boulevard, Navnit Nakra, India CEO and Head of India
Region, OnePlus India,
shared “Right from the start of
our India journey in 2014,
our community in India
has always received our products very positively. The India community
has played a significant role in our brand’s growth and continues to do so.
Owing to this, we believe that India
region would make for the perfect venue to house our largest OnePlus Experience
Store, called the “OnePlus
Boulevard.” This is also a testament towards our
commitment to provide our community with the best user experience across all
offerings of our brand.
The OnePlus Boulevard will not
only serve as a landmark retail space but will also be a dedicated community
hub for our community members and customers to connect with the brand directly
and cultivate a deeper bond. OnePlus’ journey in India began right here, in our
country’s biggest tech hub, Bengaluru. And we are excited to bring our largest
OnePlus Experience Store in the world to our India community here,” added Navnit Nakra, OnePlus India CEO and Head of India region.
The new OnePlus Experience Store is a part of the brand’s ongoing endeavor to
enhance its offline presence using an omni-channel strategy and provide more
retail touchpoints for consumers to interact with the brand on a more intimate
level. In 2020,
OnePlus announced an investment
of INR 100 crore towards offline expansion in India. In line
with this, OnePlus has rapidly scaled
its offline retail operations over the years, and looks to
operate 15,000+ offline
stores, including partnered stores, by end of the year.
The OnePlus Boulevard
will offer customers all the latest OnePlus products including the newly launched
OnePlus Nord CE 2 thereby bringing the brand closer to its diverse user
community.
OnePlus prioritizes the safety of its staff and consumers. To comply with
government guidelines, OnePlus has implemented essential safety and hygiene
measures in its offline stores. These health safety precautions include
complete cleaning of store premises, social distancing, frequent temperature
checks, and usage of masks.
The virtual launch of the OnePlus
Boulevard is set to happen today at 7 PM IST.
As part of the launch, the brand is offering an exciting avatar activity
to viewers wherein viewers can enter a virtual playground in an avatar form.
The more avatar players enter the virtual playground, the more the OnePlus
store gets unveiled as part of the virtual launch.
Bengaluru, 24 February 2022