IDAM House Of Brands, the parent company of Bella Vita Organic announced the launch of a new direct-to-consumer (D2C) skincare and grooming brand BRAVE Essentials, with products formulated using natural ingredients and no harsh chemicals.
IDAM House of brands is backed by Ananta Capital & has already acquired multiple brands like Petveda & MeeSoGood in the last few months. The brand is now targeting to initially invest $ 1 million towards R&D and marketing for BRAVE Essentials.
BRAVE is launched seeing that there is a dire need for specialised Men’s Skincare & Grooming in the market by a brand that can provide premium quality products at accessible prices.
As the name suggests, Brave Essentials is created for the fearless, the righteous & the extraordinary with products that address multiple everyday concerns of skin, hair & body.
The brand believes in building a strong foundation and delivering impactful results through its products, which are cruelty-free, paraben-free, SLS-free, and are dermatologically tested, ensuring superior and safe formulations for customers.
IDAM House Of Brands Co-founder and COO, Saahil Nayar comments, “One of the things that was our pillar while developing our brand Brave Essentials was market research - we were in constant search for feedback from customers to help us build hyper customised products that address all of customers concerns and close the gap in the category for creating a balanced formulation of natural ingredients & powerful actives delivering a product that actually works.
There are a plethora of men’s grooming brands in the market, but our commitment to creating a brand that caters to a man's everyday needs with effective and safe choices is what sets us apart”
New Delhi, 10-03-2022
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