To showcase the trusted camera quality of OnePlus 10 Pro 5G, co-developed with Hasselblad, OnePlus sent their latest flagship into the stratosphere and captured stunning images of the horizon
OnePlus is launching its latest flagship – OnePlus 10 Pro5G, in Europe, North America and India on 31st March, 2022 at 4:00 PM CEST. Complete with second-generation Hasselblad Camera for Mobile, OnePlus 10 Pro5G takes the OnePlus camera experience even further featuring OnePlus Billion Color Solution that allows Natural Color Calibration with Hasselblad to be applied to over one billion colors. To celebrate the upcoming launch, OnePlus released a campaign ‘Capture the Horizon’, in an ultimate Never Settle challenge to showcase the camera quality, co-developed with Hasselblad and successfully captured stunning images of the horizon.
Hasselblad was the first camera to take pictures on the moon, chosen due to their trustworthy quality. Now, this reliable picture quality is available with a OnePlus 10 Pro5G powered by the second-generation Hasselblad Camera for Mobile. To showcase this trustworthy picture quality, OnePlus set out for an ultimate quest by sending OnePlus 10 Pro 38,000 meters up into the stratosphere, enduring windspeeds of 200km/hr and temperatures down to minus 60 degrees, to take the perfect shot of the horizon.
A journey to the stratosphere was made possible using an extremely light-weight module tied to a weather balloon, which protected the phones from the external temperature. Further, an app was developed to remotely operate the devices which helped in clicking pictures at the right time and with the appropriate settings. Using meteorological calculations, the module with the phones were recovered which pleasantly revealed some spectacular images of the horizon.
Since community has always been at the core of OnePlus’ DNA, this initiative was executed in close collaboration with them, where OnePlus' community members actively shared recommendations and supported the campaign idea. They were involved in naming the module and contributed in the eventful journey to the stratosphere. From helping with the execution on-ground to recovering the devices, OnePlus’ community came together exhibiting their Never Settle attitude to overcome challenges.
For the OnePlus 10 Pro, OnePlus worked with Hasselblad to fine tune the color processing in over 500 usage scenarios and even in extreme weather conditions, to significantly improve color performance and stability. It is this attention to detail combined with OnePlus Billion Color Solution that allows users to capture every shot with the highest picture quality. OnePlus 10 Pro is infact the first OnePlus device equipped with a camera system that shoots in full 10-bit color to deliver a more natural and delicate display of color in every photo. The benefit of 10-bit color is smoother color transitions in photos without color banding and the ability to process 64 times more color than smartphones that shoot in 8-bit color.
India, March 24, 2022
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