~ Users will also be able to purchase digital collectibles of the characters of Ajay Devgn, Amitabh Bachchan, and Rakul Preet Singh in the film ~
HeftyVerse, a Web 3.0 initiative by Hungama, is all set to take the next big step in the metaverse. In a category-first move, the brand comes together with one of the biggest superstars in Bollywood, Ajay Devgn, to launch the Runway 34 game in the metaverse. Themed around the highly-anticipated film releasing on April 29, the game was launched at an event attended by the iconic actor and Neeraj Roy, Founder of Hungama and the HeftyVerse.
The announcement is the second between Ajay Devgn and the HeftyVerse that presents the actor in a never-before-seen metaverse avatar. Earlier this March, the superstar stepped into this universe as his character inspired by his OTT Series & 'Rudra - The Edge of Darkness' offering users an engaging entertaining experience. Available on HeftyVerse.xyz, the game will indulge users in an immersive and exciting experience right from start-to-finish. Bringing cinephiles and gamers together, users, as Ajay’s co-pilot, will attempt to make a safe emergency landing. With time running out, AjayDevgn’s character of Captain Vikrant Khanna will give the player all the instructions.
Filled With difficult challenges and levels that are far from easy, the Runway game will see users get that instant adrenaline rush that the film brings with it. Along with the game, a host of digital collectibles of the characters of Ajay Devgn, Amitabh Bachchan, and Rakul PreetSingh in the film will be available as NFTs that will pave the way for many more such interesting associations in the times to come. HeftyVerse is happy to build a long term association with Ajay Devgn Ffilms agency partner, The Small Big Idea through this partnership.
Taking your gaming experience sky-high as you play the exciting Come Runaway 34 on theHeftyVerse
India, 20th April 2022
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