Inspired by heritage patterns of Ikat and Paisleys, this partnership will launch limited edition footwear collection rooted in Crocs’ iconic Classic Clogs
Crocs, Inc., a global leader in innovative casual footwear, is partnering with globally inspired Indian lifestyle brand Chumbak to launch the Chumbak X Crocs limited edition shoe collection. Featuring 3 Classic clogs, the ChumbakXCrocs collection is built to evolve heritage patterns into modern icons to vibe with the new Indian. This is the first ever partnership of Crocs with an Indian brand and it is set to launch on 27th May 2022 (Friday) at 11:00 AM. The ChumbakXCrocs footwear collection will be available at select Crocs and Chumbak offline and online stores, Myntra and Superkicks.
This glocal partnership integrates Chumbak’s signature designs, inspired by Indian art forms, with Crocs’ iconic Classic Clog. The designs embrace the Crocs’ proclamation to Come As You Are – inviting everyone to show their own vibe. Crocs and Chumbak are introducing the campaign with ‘It’s a Vibe” - whatever you feel, whatever you do, wherever you go, when you put on your Chumbak X Crocs Classic clogs, YOU become the VIBE!
Inspired by the intricate patterns of Ikat & Paisleys, one of the oldest art forms that originated in India, the Chumbak X Crocs Classic clogs are a modern take on the heritage art form. Once used as currency in the Silk Road, Ikat has been practised in India for thousands of years. For this collection, traditional Ikat prints feature prominently on the footwear along with Jibbitz charmsinspired by Indian motifs like owl, sparrow, elephant, and sparrow.
The colours are vibrant keeping it authentic to Crocs and Chumbak's style along with funky Jibbitz created for fun everyday moments. The ChumbakXCrocs Classic clogs are available in red, blue, and beige and are versatile for different occasions like a date night, WFH or girls’ night out!.
The Chumbak x Crocs Classic collection is priced from INR 3995 to INR 4995.
May 26th 2022, India
.JPG)
