Urging families to genuinely bond together and move away from their TVs, OnePlus brings the latest OnePlus TV campaign featuring their OnePlus TV U1S and its seamless smart ecosystem
OnePlus, the global premium technology brand, today unveiled the ‘Stay Connected. Stay Smarter.’ campaign with Shahid Kapoor and Mira Kapoor. Featuring the OnePlus TV U1S, the unique ad film unconventionally urges its users and community to genuinely bond with their loved ones by disconnecting from their televisions.
Commenting on the campaign, Ishita Grover, Director - Marketing
Communications, OnePlus India said, “At OnePlus India, our
community is at the heart of all our efforts. As a brand, we are always
invested towards delivering the best for our community. While we are excited to
deliver the best of smart TV technology which offers unparalleled connected ecosystem
experience, we also want our users to not miss out on the beautiful moments in
life. And much of these might be best enjoyed in living those moments by truly
bonding with our loved ones. With this thought, we launched the “Stay
Connected. Stay Smarter.” campaign. We wanted to provide our community with a
delightful insight on defining quality moments in life by choosing to
disconnect from their smart TVs for once, and thereby offer them a
thought-provoking perspective to digital consumption. And we hope that our
community will thoroughly enjoy this unique ad film and resonate with our
campaign voice.”
Sharing his thoughts on the campaign, renowned Bollywood actor, Shahid
Kapoor said, “We are living in a digital age where people across
all age groups are quite invested in content consumption and might just miss
out on celebrating milestone events with families. I firmly believe that the
festive season is an apt occasion to remind people to switch off from the
digital world and further strengthen their family bonds by celebrating with
loved ones. The ‘Stay Connected. Stay Smarter.’ campaign has been beautifully
crafted that leaves a strong message to bring families together and showcases
how OnePlus’ seamless connectivity with other smart features can make life
easier.”
Further, renowned celebrity, Mira Kapoor added, “Celebrating
special occasions with family is a significant aspect of our lives and should
be an experience to cherish for life. With its novel take on how families should
come together to celebrate, OnePlus is bringing a refreshing take to the tech
segment on how tech users can enjoy their lives with conscious use of their
tech products, particularly on occasions that are meant to prioritise time with
your dear ones.”
The ad film begins with Mira enjoying watching content on their OnePlus TV in
their home decked up for the festive period. Mira is seen as fully immersed
with her OnePlus Buds Pro connected to the OnePlus TV and seamlessly operating
the TV using her OnePlus 10T 5G in line with the brand’s connected ecosystem
experience. Shahid simultaneously enters the living room and is attempting to
convey an important message to Mira, all this while Mira is still engrossed in
the smart TV’s functions. Ultimately Shahid highlights how it is a special time
of the year and points at the OnePlus TV, subtly implying the need to
disconnect. The ad film smoothly concludes with Mira simply using Google Voice
Assistant to switch off the TV, leaving viewers with a refreshing message to
enjoy their festivities away from the TVs and closer to their dear ones.
The ‘Stay Connected. Stay Smarter.’ ad film also simultaneously showcases the
brand’s smart functions such as the Google Voice Assistant feature, NFC, quick
app switch, smart volume control and seamless IoT connectivity with other
OnePlus products such as OnePlus Buds & OnePlus smartphones.
The campaign was conceptualized by Utsav Gokani and created in partnership with
Media Monks. The ad film was directed by Suraj Wanvari.
Having ventured into the smart TV segment in 2019, OnePlus has seen commendable
success in the segment. And the brand has emerged as the fastest
growing smart TV brand in first half of 2022 in terms of shipments
with an incredible 123% YoY growth, as per the latest Counterpoint India smart
TV shipments model tracker report for Q2 2022. Furthermore, the brand has
scaled to emerge among the top three smart TV brands of India in
Q2 2022 as per the report.
Bengaluru, 12 September 2022, India