PHANTOM V Fold opens wings; reaches the sky in collaboration with SpiceJet

· TECNO is implementing creative Out-Of-Home (OOH) Flying Billboards concept to make a notable impression on its primary target demographic

 

· TECNO branded SpiceJet Aircraft would be operational from 03^rd May to 02nd Aug

 

 

 

TECNO, a premium global technology brand, has partnered with SpiceJet, one of the most preferred airlines in India, to wrap Boeing 737 Max as part of the ‘Beyond the Extraordinary’ marketing campaign of their latest innovation, PHANTOM V Fold 5G. This strategic partnership is aimed at strengthening the brand’s presence and increasing its visibility among its primary target audience. 

 

 

The exterior wrap is branded entirely in the new PHANTOM colours, and the SpiceJet plane inside branding will be furthermore engaging as airhostess will demonstrate the new fold phone to the passengers in addition to this PHANTOM V fold smartphone branding on the cabin bulkhead as well as headrest cover.

TECNO’s PHANTOM V Fold 5G is an innovative smartphone that has redefined the foldable smartphone category by bringing supreme features to the same at the disruptive pricing of INR 88888. It is seemingly a good deal for people who want to buy a foldable phone but do not want to spend a hefty amount. TECNO’s ‘Segment-First’ philosophy is the core of each and every product offering. 

 

 

The brand is shifting its gear to focus on the premium segment with the PHANTOM range of smartphones. This intervention of entering into the fold phone category serves as a follow-up initiative aimed at revitalizing the philosophy of ‘Beyond the Extraordinary’.

TECNO as a brand stands for Stop at Nothing and a device like Phantom V Fold which imbibes the spirit of Beyond The Extraordinary, it befits that the marketing approach also follows suit. The effort has been a 360 degree approach to optimize and capture all marketing routes such as promoting PHANTOM V Fold via high decibel launch, full-page Press Ads, BTL activities across all major Indian cities, and holistic Influencers engagement. 

 

 

Here OOH plays an indispensable part and in sync with the positioning of the product has captured high volume touchpoints like major metro stations in Mumbai & Delhi along with Airport visibility across metro cities. Brand's Outdoor agency Walk the Talk has played a very important role in turning this mega concept of aircraft wrapping into reality.

 

 

 

Mumbai, 03^rd May 2023