Loco has integrated LiveLike's cutting-edge interactive features and gamification tools into its platform, offering an even more engaging and immersive experience to Loco users
Loco, the world’s leading independent esports and live-streaming platform has partnered with LiveLike, a leading audience engagement suite. Together, Loco and LiveLike aim to enhance the live-streaming experience for users and provide innovative, interactive features to the gaming community.
Through this partnership, Loco is using the LiveLike platform, which was built to drive brand affinity, retention and loyalty, identify superfans and reward them by allowing them to complete quests, unlock status badges, and earn points that can be redeemed for prizes. Loco has begun to introduce users to the quest feature, available within every livestream, encouraging users to participate and take their viewing journey to new heights. In early testing, Loco has had an overwhelming response, with over 1 million users initiating a quest, and 70% successfully completing at least one.
Loco has introduced four distinctive types of quests - Daily, Fan, Top Fan and Super Fan, carefully designed to engage and reward its users. Based on each quest, users can earn points by time spent watching live streams and unlock premium perks by sending stickers to streamers. LiveLike's platform seamlessly facilitates all of these quests, efficiently converting points into currency and keeping track of completed quests to update user accounts accordingly. The fan rewards encompass a range of exciting benefits, such as customized and exclusive merchandise giveaways, opportunities to attend meet and greets with top streamers, discount codes for e-commerce and in-game items, and much more. Through these engaging quests and rewards, Loco aims to provide a captivating and fulfilling experience for its users within the gaming community.
Additionally, Loco has also introduced polls, another interactive feature from the LiveLike suite. This integration not only encourages user registration but also enables participants to share their thoughts, promoting a vibrant community and fostering a sense of inclusivity.
Loco has captivated millions of users with dynamic content that showcases popular gameplay videos of beloved titles such as Battlegrounds Mobile India, Free Fire Max, Valorant, CS GO, Dota 2, Call of Duty, FIFA, and more. Since June 2020, Loco has grown to have 60M Registered Users (with 9x year-on-year daily active user growth); 600K+ streamers (with 4x year-on-year creator sign up growth); and 20M Monthly Watch Hours, which is nearly 4x of the nearest competitor. Today, highly active users spend 60+ minutes on Loco daily watching live content, making it the go-to choice for India’s gaming community.
New Delhi | 2nd August 2023
.JPG)