The newest variant of the OnePlus Open will be available in a brand-new colorway, Crimson Shadow, from August 10th onwards Along with industry-first VIP mode, AI image editing features and more, the OnePlus Open Apex Edition delivers a luxurious foldable smartphone experience from the inside out.
Global technology brand, OnePlus, today announced the launch of the OnePlus Open Apex Edition, the newest variant of the OnePlus Open available in a brand-new colorway, Crimson Shadow. Expanding on the uncompromising flagship experiences that saw the original OnePlus Open hailed as the ‘Foldable of the Year’ in 2023, the new OnePlus Open Apex Edition introduces unparalleled upgrades in storage, AI image editing features, security and privacy to redefine the concept of high-end, top-of-the-line smartphones with the best foldable smartphone of 2024.
“The OnePlus Open is a flagship foldable masterpiece integrating our most cutting-edge
technology,” said Kinder Liu, President and COO of OnePlus. “Since
its launch last year, the series has received widespread acclaim from users
worldwide. Building on what made the original the best foldable smartphone of
2023 for so many people, the new OnePlus Open Apex Edition offers a more
luxurious option with enhanced storage, AI image editing features, privacy, and
security. As the peak of OnePlus flagship devices and the unbeatable foldable
champion of 2024, the OnePlus Open Apex Edition fully embodies our “Never
Settle” mantra and marks another high for OnePlus as we embark on our second
decade as a company.”
Crimson Shadow: Redefining Classics with Modern Elegance
The OnePlus Open Apex Edition perfectly illustrates OnePlus’ iconic “modern
elegance” design philosophy. The brand-new colorway is inspired by the classic
OnePlus red tone while paying special tribute to the Hasselblad 503CW
60 Years Victor Red Edition by exquisitely blending subtle hues of
luxury materials like leather to create an undeniable opulence. The darker,
almost veiled tone offers a sense of mystery and evocation, hinting at an
enduring timelessness. Captivating and almost indulgent, understated yet
eye-catching, the design embodies the very essence of "Never Settle"
and OnePlus' reverence for Hasselblad's classic masterpiece.
Adorned with an understated yet premium vegan leather back cover, the phone
boasts a diamond-like pattern and vibrant orange accent on the Alert Slider,
along with a dazzling light-reflective CD pattern on the camera dial encased in
a stunning luxury glass dome. The Apex Edition offers a finish befitting of the
most prestigious OnePlus foldable phone to date, symbolizing the pinnacle of
OnePlus flagship devices while conveying powerful and unforgettable energy to
users.
“There’s a true synergy between Hasselblad and OnePlus. Seeing how OnePlus
has integrated our cameras into their latest products with such innovative and
picture-perfect design is like unboxing a long-awaited gift,” said
Bronius Rudnickas, Global Marketing Manager at Hasselblad. “The
Hasselblad 503CW 60 Years Victor Red Edition is iconic, especially with its
legendary burgundy-red leather accents contrasting beautifully against the
other metallic silver elements. We’re truly thrilled to witness this classic
color scheme revived on the OnePlus Open Apex Edition, which showcases equally
impeccable craftsmanship and intricate technology that allows you to feel the
complexity and delicacy behind the scenes.”
Sharing Hasselblad’s belief in producing best-in-class products to immortalize
the most iconic moments in life, the OnePlus Open Apex Edition goes beyond
pushing technological boundaries to become an enduring masterpiece worthy of
preservation in its own right.
Storage Upgrades for Enhanced
Foldable Experiences
Elevating the impressive 16GB RAM and 256GB ROM of the original OnePlus Open to
another level is 16GB of LPDDR5X RAM and a colossal 1TB of UFS
4.0 ROM on the OnePlus Open Apex Edition. This enhanced 16GB RAM enables
smoother multitasking in all situations from work to play, whether editing
documents while attending meetings and making calls, or gaming while watching
YouTube tutorials, reading walkthroughs on Chrome, and even browsing Reddit —
all at the same time.
The industry-leading 1TB ROM meanwhile allows for the storage
of a vast library of photos, videos, documents, and more, without the worry of
running out of space. With one of the most advanced RAM and ROM configurations
on a foldable smartphone, the OnePlus Open Apex Edition promises a luxurious,
fast, and smooth foldable experience that is future-proof for years to come.
Exclusive Independent Security Chip
and VIP Mode for Guaranteed Personal Security
Elevating security and privacy on the OnePlus Open Apex Edition is an
independent security chip designed to strengthen the phone’s underlying
security capabilities. By offering independent, physically isolated storage and
exclusive protection of important files and personal information, the OnePlus
Open Apex Edition secures confidential information from the ground up. The
independent security chipset has also been certified for CC EAL5+, and the NFC
security chipset for CC EAL6+ and EMVCo, guaranteeing an exceptional level
of security beyond all expectations.
Exclusive to the OnePlus Open Apex Edition is a brand-new, industry-first
VIP mode that can be enabled via the iconic OnePlus Alert Slider.
Activating the slider puts the phone in VIP mode and locks the security chip to
create a completely secure and private environment where all microphones and
cameras on the phone are disabled, creating a truly VIP-level of privacy and
security.
Inspiring Creativity with the
Latest AI
Through AI-powered image editing features like AI Eraser and AI Smart
Cutout, the OnePlus Open Apex Edition is designed to deliver effortless
efficiency and an enhanced photography experience that empowers users to create
stunning images with ease.
With AI Eraser, capturing the perfect image has never been easier. By simply
circling or swiping on an image, users can effortlessly remove unwanted
elements from their photos and have them replaced with fill-in frames courtesy
of advanced AI. In just one tap, AI Eraser makes it easy to quickly and
smoothly eliminate people, pets, and objects, resulting in fantastic images
that highlight the desired subjects in a fresh background.
Just as effortless is AI Smart Cutout, which helps users lasso objects from
their images to create custom stickers or save them for their next creative
photo-op. With this powerful feature, it’s easier than ever to quickly edit
photos, select and customize cutout content, and share creations with a simple
tap. Enhanced subject recognition technology ensures that multiple people and
objects are identified and isolated more accurately, providing a seamless
editing experience that’s quick, intuitive, and fun.
Extending a Year of Monumental
Milestones
Since its debut last year, the OnePlus Open has garnered immense recognition
from the industry and overwhelming accolades from users alike. The phone sold
out within a week in all available markets during its pre-sale period on
OnePlus.com from October 19-26, 2023.
Echoing its strong public reception, the OnePlus Open has also been the
recipient of numerous prestigious media accolades, including being named “Best
Folding Phone of the Year” by leading UK Technology Media Pocket-lint, and
winning the Premium Foldable Phone award from leading Danish technology media
Lyd & Billede.
Inheriting everything that made the OnePlus Open the front runner for Phone of
the Year 2023 from countless top-tier technology media, the newly launched
OnePlus Open Apex Edition aims to solidify OnePlus's position as a leader in
the global foldable market through continued innovation and enriching user experience
with uncompromising quality and performance.
By bringing together OnePlus’ signature Fast & Smooth user experience with
the 4th Gen Hasselblad Camera for Fold, an uncompromised flat-screen with
minimal crease, dual ProXDR displays, Dolby Vision™, Dolby Atmos®, a
state-of-the-art 2-in-1 spatial entertainment system, a flagship Snapdragon® 8
Gen 2 Mobile Platform, 67W SUPERVOOC flash charging, and OxygenOS 14.0 with
innovative Open Canvas — all in a light, compact, and portable folding form
factor — the OnePlus Open Apex Edition amplifies digital adrenaline-inducing
experiences to the extreme to create a new benchmark in foldable phones.
Weighing as little as 239g and measuring just 5.9mm in thickness when unfolded
and 11.9mm when folded, the phone even challenges mainstream single-screen
smartphones when it comes to portability.
With a 3+4 software update commitment and a host of offers, the OnePlus Open
Apex Edition guarantees long-term quality alongside unparalleled experiences
that go far beyond the norm.
Price, Availability & Offers
The OnePlus Open Apex Edition starts at INR 1,49,999, and will be
available across OnePlus.in, Amazon.in, OnePlus Experience Stores, as well as
offline partner stores such as Reliance Digital, Bajaj, Croma, Vijay Sales and
more.
The OnePlus Open Apex Edition will go on open sale from August 10th, 10
AM onwards. The offers for purchase of OnePlus Open Apex Edition include
the following:
· Customers can avail no cost EMI up to 12 months across leading bank cards; and Instant Bank Discount of INR 20,000 with ICICI Bank Cards.
· Customers can enjoy up to 24 months No Cost EMI upon purchase of the Apex Edition through Paper Finance across all offline channels, as well as avail exchange bonus of INR 8000.
· RCC customers can also enjoy an additional Linked Device Benefit worth INR 5000 on OnePlus.in upon purchase of the device.
· Current and new Jio post-paid users purchasing the new device can also enjoy other benefits worth INR 2,250 upon recharge.
· ICICI Bank customers purchasing the device offline can also enjoy benefits from the Easy Upgrades program along with 24 months of no-cost EMI.
Bangalore, India, August 7, 2024
