● The brand will launch a
smartphone with a stylus, making premium technology accessible
to the mass market in
India
● Alcatel’s products will be manufactured in
India from day one, supporting the ‘Make in India’ initiative
Alcatel,
is a French tech brand independently operated by TCL Communication under trademark
licensing from Nokia, is set to begin its operations in India, one of the
world’s fastest-growing smartphone markets. The brand will launch a smartphone
with a stylus, making premium technology accessible to the mass market in
India. Advancing its legacy, the brand will introduce a range of premium
smartphones that combine cutting-edge technology and India’s first patented
innovations (pending or granted) along with a stylish design inspired by French
heritage, advanced hardware, and unique features—all while remaining accessible
to the rapidly expanding Indian consumer market.
The
brand’s smartphones will be manufactured in India from the beginning, aligning
with the ‘Make in India’ initiative. Recognizing India's immense
potential, the brand aims to reach millions of new users as mobile technology
adoption accelerates. Additionally, Alcatel will establish a robust pan-India
service network to ensure seamless support for its consumers.
As
Alcatel enters the Indian market, it brings not only its patented technology
and decades of expertise but also an unwavering commitment to providing Indian
consumers with exceptional experiences that enhance their everyday lives. With
a deep-rooted history of pioneering in innovative technologies and an
uncompromising focus on quality, Alcatel India is excited to introduce this
rich heritage to a market that values and nurtures progress. The brand aims to
make premium features more accessible, targeting urban aspirants, tech
enthusiasts, and digital nomads.
Speaking
about this, Atul Vivek, CBO (Chief Business Officer): “At Alcatel, our vision for India is to
democratize innovation by making premium features accessible to a broader
audience. Our devices seamlessly merge with style and performance, catering to
tech enthusiasts, urban aspirants, fashion-conscious consumers, and digital
nomads alike. We believe that technology should not only be powerful but also
reflect the latest trends, and we are excited to introduce products that embody
this philosophy in the Indian market.”
Ansh
Rathi, COO (Chief Operating Officer): “As we expand our presence in India, from
day 1 we have embraced the ‘Made in India’ initiative by focusing on local
manufacturing. By producing our devices within the country, we aim to enhance
supply chain efficiency, ensure superior quality, and contribute to India's
growing technology ecosystem. This
strategic
move not only strengthens our commitment to the Indian market but also
reinforces our mission to make cutting-edge technology more accessible and
affordable for consumers.”
With its
rich heritage and strong commitment to innovation, inclusivity, and
consumer-centricity, Alcatel looks forward to delivering a comprehensive tech
ecosystem to Indian consumers. By combining premium design, cutting-edge
innovation, and an unparalleled user experience, the brand aims to redefine the
Indian smartphone industry.
India, April 2025
