1 in 5 small
businesses are run on social media, GoDaddy research finds
How a small business presents and sells
its offerings can be the difference between success and failure. GoDaddy has
launched Show
in Bio to help small businesses
increase sales and stand out on social media.
This affordable tool offers flexibility for small business owners
not yet ready to build a website, enabling them to showcase their products or
services on social media profiles and interact with customers through channels
like WhatsApp to close sales. Using artificial intelligence (AI) to quickly
draft product information, such as name, description, and price, to create a
personalized one-page sales catalogue in minutes, no technical skills are
required to utilize the tool.
Entrepreneurs who run their business on social media are more confident using AI
Research
from GoDaddy’s 2025 Global Entrepreneurship Survey found over one in five (21%)
of small business owners in India primarily run their business on social media.
This shift in small business ownership to social-first entrepreneurs heightens
the importance of how a small business sells online.
GoDaddy’s
research has found these social-first entrepreneurs are younger, more
optimistic about business performance and more confident in their ability to
leverage AI for their business. This trend reveals not only the growth
potential of social-first businesses, but also how technology – specifically AI
– is a key enabler to innovate, scale and thrive.
Start a business on
social media with low spend and without the need to build a website
Show in Bio allows entrepreneurs to start
a business quickly with low spend, even validating a business idea before
launching it. While perfect for small business owners who may not have yet
built a website, the tool also supports domain integration, allowing those with
an established online presence to use their own domain for a seamless branded
experience.
Key features and benefits include:
·
Centralize Your Links –
Put all your important content in one shareable link.
·
Drive Engagement – Drive traffic to
key offers and updates instantly by sharing your link in bio on social
channels.
·
Showcase Products – Create a
captivating catalogue with images and videos directly on your page.
·
Domain Integration – Use your own
domain for a seamless and branded experience.
·
Save Time with AI – Generate quality
product information and profile bios fast, no tech skills required.
“We’re
supporting entrepreneurs to start their online business wherever it makes the
most sense for them – including on social media,” said Apurva
Palnitkar, Senior Director of Marketing at GoDaddy India. “The rise
of social media in the last 20-plus years has captured a significant share of
internet activity, but it hasn’t diminished the need for businesses to have
their own brand and their own identity.
Show
in Bio is an enhanced link in bio solution built to support small businesses
run on social media, directly addressing challenges such as driving traffic,
lack of technical skills and setting up a website while simplifying social
selling.
New Delhi, 23 April' 25
