The launch aimed at filling the
existing gap in the market and establishing a presence in the DC segment
AKAI, a leading Japanese consumer electronics brand recently launched its new series of Direct Cool Single Door Refrigerators that designed to meet the evolving needs of Indian households. The strategic move
into the refrigeration segment reflects AKAI’s commitment to offering
innovative, high-quality, energy-efficient and value-driven products to its
customers.
The
new range of single-door refrigerators is available in various
capacities ranging from 48 litres to 230 litres, with 1-star to 5-star ratings.
These refrigerators offer impressive cooling performance,
anti-bacterial gaskets, toughened glass shelves,
manual and push-button defrost options, and curved
and glass door designs in vibrant colours such as Silver, Wine
and Blue. With ample storage space inside, Akai’s Direct Cool range of refrigerators
is truly money for value. The
price range starts from ₹13,990.
AKAI’s
new series of refrigerators is designed for modern lifestyles, with additional features
such as a base storage basket, LED lighting with surge protection. It also
includes bottle separators, soft cresper basket, egg tray for both premium and
luxury series and optional beauty/medicine boxes in the luxury series.
Launching these refrigerators, Anurag Sharma,
Managing Director & CEO, AKAI India, said, “At AKAI, we are committed to innovating and
bringing global technology to Indian homes at accessible prices. With the
launch of Akai’s DC Refrigerator series, our brand aims to address the
increasing needs of the market by focusing on the real, everyday requirements
of our customers, such as energy efficiency and functional design. This
initiative not only enhances our presence in the Indian home appliances market
but also drives significant growth in the coming years. The launch of this
range of refrigerators reflects Akai’s deep understanding of the market and
consumer demands, capturing the sentiments and lifestyle of our customers.”
These refrigerators are equipped with fixed-speed compressors and wide
voltage compatibility (160V-260V), ensuring optimal cooling even during voltage
fluctuations. Customers will also enjoy a one-year comprehensive warranty and
up to 10 years warranty on compressors on selective models, emphasising AKAI’s
focus on durability and customer satisfaction.
The new Direct Cool refrigerator series will be available at leading
retail stores, online platforms and on their D2C website https://akaiindia.in/
