- Scuderia Ferrari and HP collaborate to co-engineer livery wrapping technologies pushing the boundaries of design possibilities in the near future
- Debut of special
edition livery for Miami GP to mark the first year of title partnership
- With the
latest-generation HP Technology, Ferrari is building the working
environment of the future in Maranello and at the track
Scuderia
Ferrari and HP Inc. (NYSE: HPQ) revealed a special co-designed
livery, ahead of the Miami Grand Prix, marking the
first year of their title partnership. Unveiled in downtown
Miami by the Scuderia Ferrari HP
drivers and Team Principal, Fred Vasseur, the cutting-edge livery is a result of deep collaboration between the two
companies, pushing the boundaries of visual design and performance.
The livery combines the Ferrari red with HP’s
signature white and electric blue, applied using new, co-engineered
technologies that will pave the way for even more striking designs in the future.
Co-Engineering for
Performance
As part of
a series of ongoing joint projects between HP and Scuderia Ferrari engineers,
the Miami livery development stands out as a clear example of innovation in
action. Engineering teams from both Ferrari in Maranello and HP in Barcelona
worked hand in hand and experimented with technologies and materials to achieve
the final result.
Innovative
techniques were used to produce the film that covers part of the SF-25. These
represent a significant step forward over the technology used last year,
creating a car wrap that is up to 14% lighter and up to 17% thinner, with
increased thermal resistance. The film is
PVC-free, fully recyclable, and applied using HP’s latest generation of latex
technology.
Formula 1
is constantly evolving, and both companies will continue to refine wrap
technologies together — making them even more efficient, enabling bolder
aesthetics and design innovation while reducing the time required to apply the
film.
Miami GP Special
Livery
The special livery design reflects the evolution of
this partnership and the shared effort behind it. For the first time in the
Scuderia’s history, the livery on Charles Leclerc’s and Lewis Hamilton’s SF-25s
features asymmetric graphic elements. Touches of HP’s signature electric blue
appear on the front and rear wings, although Ferrari red is still the dominant
color. The wheels are painted white, creating a clean, modern look that
embodies the team’s innovative vision.
This livery is not just a styling exercise, it is a
tangible celebration of shared ambition – two companies, two visions, united by
technology and creativity, working together to push the boundaries of what is
possible.
Building the Working
Environment of the Future
The
collaboration is also transforming how Ferrari works at the track and in
Maranello, with the installation of hundreds of HP laptops, monitors, powerful
workstations, and printers in the factory and in the team’s mobile offices at
the Formula 1 World Championship events. Thanks to this latest generation of
high-performance and user-friendly technology, business efficiency,
productivity, and collaboration have also been enhanced.
This
ongoing partnership between HP and Ferrari exemplifies how technology can
enhance work experiences, promoting greater fulfillment and productivity, while
HP's continued technology integration at Ferrari creates a positive working
environment for employees to thrive.
In the Fan Zone and on
Track
In addition
to the special livery reveal, a variety of activities will take place in the HP
Experience area at the Wynwood Marketplace, showcasing how HP technology is
supporting Scuderia Ferrari, and how it can empower workers and companies
around the world to achieve greater work fulfillment. Fans heading to the
racetrack will also notice that the drivers’ race suits and helmets have been
designed to match the special livery created for the Miami race.
“Our
collaboration with Ferrari is a testament to how HP is pushing the boundaries
of what's possible,” said Enrique Lores, President and CEO, HP Inc. “Together,
we are harnessing technology, performance, and innovation to create and
co-engineer exceptional experiences on and off the track. As HP continues to deliver cutting-edge
solutions to define the Future of Work, we are setting new standards for
collaboration and innovation.”
Benedetto Vigna, CEO Ferrari commented: “It
all started one year ago at the Miami Grand Prix and since then, we’ve seen how
deeply aligned our two companies are when it comes to the importance of people
to boosting innovation, striving for excellence, and pushing boundaries.
“This Grand Prix will mark the return to the place
where the collaboration between our two companies began, with a celebration of
this journey featuring a bold new asymmetric livery. It is an expression of our
shared belief in the power of design, technology, and performance to drive
meaningful change.
“Beyond the racetrack, this partnership has also
allowed us to elevate how we work every day. Thanks to HP’s cutting-edge
devices and technologies, we’ve been able to enhance the efficiency,
connectivity, and flexibility of our workspaces, providing every member of our
team with the best possible environment in which to perform at their highest
level. It’s a symbol of how far we’ve come together, and a glimpse of the road
ahead. We’re proud to continue this collaboration with HP as we look to a very
promising future.”
MIAMI, Florida, May 05, 2025
