Unlocking the Future: How Godrej’s Advantis IoT9 is Redefining Smart Home Safety in India
Locks and
Architectural Solutions, a part of
the Godrej Enterprises Group, has consistently set industry
standards in the field of locks through continuous innovation introducing
products such as India's first 'Made in India' digital lock,
cutting-edge postmodern biometric and connected digital locks, and
even a lock with the world’s first patented dual motion technology.
Godrej has redefined how locking solutions are perceived in Indian homes
elevating them from functional to intelligent safety assets. Recently, the
brand expanded its portfolio into architectural fittings and systems,
reinforcing its pioneering position in home safety and hardware innovation.
Product Portfolio Overview –
Locking
Solutions, Mechanical Locks, Digital & Smart
Locks, Architectural Fittings & Hardware, Furniture
Fittings, Glass & Door Hardware, Home Décor Handles (Design
Collections), SKIDO Range.
And today we are talking about its reliable safety technology used in its smart locks. And for detailed discussion on its latest Home Safety Product Advantis IoT9, we interviewed Mr. Shyam Motwani, Business Head, Locks & Architectural Solutions, Godrej Enterprises Group (GEG).
Interview :
Qs by Gadget_Innovations
Q1. What inspired the development of the Advantis IoT9 smart lock, and how does it address the evolving security needs of Indian households?
Ans. By Business Head, Locks& Architecture Solutions, GEG.
A1: The development of the Advantis IoT9 was driven by a deep understanding of the Indian consumer’s growing expectations around home safety, digital convenience, and lifestyle integration. As India’s only brand manufacturing digital locks locally, we wanted to create a product that went beyond safety—a smart solution that aligns with how modern households live today.
The Advantis IoT9 reflects our commitment to combining advanced technology with trusted engineering. Whether it’s a working couple in Bengaluru or a multi-generational family in Coimbatore, Indian homes today need solutions that are easy to use, secure, and smart. This lock does just that—offering convenience through mobile integration, safety through encrypted access, and versatility through multiple access modes.
It also reinforces our leadership in this space—our digital locks
business grew 22% year-on-year, outpacing the category’s 20% growth. We are the
#1 brand for digital locks on e-commerce platforms and one of the top two names
in architectural hardware nationwide. The Advantis IoT9 is a key pillar in this
journey.
Q2. Can you elaborate on the nine access modes of the Advantis IoT9 and how they enhance convenience and security for users?
A2: The Advantis IoT9 sets a new benchmark in user convenience with nine secure access modes—fingerprint, PIN code, RFID card, mechanical key, Bluetooth, NFC, Smart watch, remote control and through Wi-Fi from anywhere in the world.
Apart from this it also has voice assistance like Alexa & Google Assistant
This range is designed to suit different needs within a single home. For instance, young adults may use fingerprint or app-based access, while elders may prefer RFID cards or mechanical keys. A working couple can grant temporary OTP-based access to guests or staff, even when they’re away.
Each access mode is independently encrypted and functions with built-in redundancies, ensuring continuous safety and control. These thoughtful features make the Advantis IoT9 not just a lock, but a complete home access management solution.
Q3. With increasing concerns about data privacy, how does Godrej ensure
secure data storage and protection for users of the Advantis IoT9?
A3: At Locks & Architectural Solutions, we believe that digital safety is an extension of physical security. Data privacy for the Advantis IoT9 is engineered with the same rigour as our trusted locking systems. The device uses Advanced Encryption Standards (AES) to encrypt all access logs and user activity, ensuring secure communication between the lock and the cloud.
What sets us apart is that the Advantis IoT9 is proudly ‘Made in India’, and all user data is stored exclusively on Indian servers that comply with stringent local data protection laws, ensuring 100% data residency and sovereignty.
Further enhancing peace of mind, the system provides real-time alerts and user-level audit trails, giving homeowners complete visibility and control over access to their spaces. With over 128 years of legacy in securing Indian homes, digital integrity is not an add-on for us—it is at the core of every smart safety product we build. With Godrej Enterprises Group, both your home and your data are in safe hands.
4. How does the Advantis IoT9 integrate with existing smart home ecosystems,
and what future innovations can we expect in this space?
AI and IoT are fundamentally transforming home safety—from reactive systems to intelligent, predictive ecosystems. We anticipated this shift early on, giving us a strong first-mover advantage in smart home safety. Our flagship innovation, the Advantis IoT9, stands as a testament to this foresight.
The Advantis IoT9 is not just a smart lock—it’s a connected, intelligent safety node designed for modern Indian homes. Built to integrate seamlessly with smart home platforms like Amazon Alexa and Google Assistant, it allows for voice-based control, Wi-Fi connectivity, and smart hub integration along with video door phones & Wi-Fi cameras. With nine access modes—including wearables, mobile apps, NFC, biometrics, and voice—it offers unmatched flexibility, convenience, and control.
At the heart of the Advantis IoT9 lies AI-powered behavioural learning. The lock adapts to user patterns, flags anomalies, and sends real-time alerts to homeowners. We're also advancing AI-led decision systems, where the lock can autonomously initiate actions like lockdowns or notify emergency contacts based on threat recognition. We're working towards predictive access models, where the system learns routines and proactively adjusts access controls, adding another layer of safety. Our innovation roadmap extends beyond door locks.
All our products are 100% Made in India, and all user data is hosted on locally compliant Indian servers, ensuring complete data sovereignty—a critical differentiator in today’s privacy-conscious world.
From a market standpoint, we are the #1 digital locks brand online and command a 30% share of the organised locks market in India.
Digital locks have emerged as a key growth driver, now contributing 10% to the business with an impressive 20% year-on-year growth.
Our digital push is equally aggressive.
We have witnessed significant growth in e-commerce and quick commerce sales, with a reported 100% increase in online business.
We’re expanding from 80 to 140+ cities, covering 8,000+ PIN codes and exporting to 24 countries.
With robust digital SKUs and a Strong Omni-Channel Strategy, we’re ensuring that our Smart Safety Solutions are accessible in every corner of the country.
