SHARP
Corporation, the globally trusted Japanese brand known for its breakthrough
innovations in consumer electronics and appliances, has announced a strategic
partnership with Systech IT Solutions Ltd., a leading distribution
powerhouse in South India. This collaboration marks a significant milestone in
SHARP’s ongoing India growth story and further reinforces its commitment to
expanding accessibility and reach across the southern market—starting with Karnataka.
With
a legacy of innovation spanning more than 100 years globally and more
than 25 years of trusted legacy in India, SHARP has built a strong
reputation for offering high-performance, energy-efficient, and health-focused
home solutions that empower modern lifestyles. From refrigerators, air
purifiers, and washing machines to microwaves, kitchen
appliances, and air conditioners, SHARP’s portfolio reflects its brand
promise of “Simply Better Living”, combining smart technology with
thoughtful design and durability.
The
partnership with Systech IT Solutions Ltd., one of South India’s
most experienced and respected distributors in the consumer durables space,
will play a pivotal role in expanding SHARP’s market access. With a robust
retail network, deep-rooted relationships with channel partners, and a
proven understanding of the South Indian consumer psyche, Systech is
well-positioned to accelerate SHARP’s market penetration and product visibility
across Karnataka and adjoining regions.
This
move builds upon SHARP’s successful expansion into the Eastern region last year
and signals the brand’s sharpened focus on pan-India growth. The Indian
consumer electronics and home appliances market is witnessing rapid evolution,
with rising demand for quality, efficiency, and smart living. By combining
SHARP’s advanced technology with Systech’s on-ground distribution strength, the
partnership aims to create a seamless and enriched buying experience for
customers in South India.
Mr.
Osamu Narita, Managing Director, SHARP Business Systems India Pvt. Ltd., commented,
"India continues to be a cornerstone of SHARP’s global growth strategy.
Our entry into Karnataka through this partnership with Systech marks a major
leap in our vision to serve every Indian household with innovation that is
reliable, relevant, and future-ready. By combining SHARP’s globally trusted
technology with Systech’s strong market intelligence and channel strength, we
are committed to delivering even greater value and accessibility to consumers
in Southern India."
Mr.
Mimoh Jain, Vice President – Sharp India Appliances., added, “ At SHARP, our
product philosophy is rooted in enhancing quality of life through innovation
that prioritizes Health, Hygiene, and Care. Unlike seasonal categories, our
diverse portfolio offers year-round relevance—featuring solutions that cater to
the everyday well-being and evolving lifestyle needs of Indian consumers.
Through this collaboration, we aim to deliver meaningful value, expand access
to our technologies, and foster long-term brand trust across South India.”
Mr.
Abhishek Jain, Managing Director, Systech IT Solutions Ltd., expressed his enthusiasm,
"We are proud to associate with SHARP, a global leader known for its
innovation-first approach and product quality. This partnership allows us to
bring to market a portfolio that is not just advanced but also aligned with the
evolving needs of the South Indian consumer. With our widespread channel
network, experienced team, and strong service infrastructure, we aim to make
SHARP a leading name in every home in this region."
This
alliance is in line with SHARP’s broader strategy of strengthening its presence
through regionally strong and strategically aligned partners who
understand local dynamics and can deliver with consistency and speed. The
partnership will also support SHARP’s wider mission of delivering smart,
sustainable, and customer-centric appliances—designed with Japanese
precision and backed by the trust of SHARP’s “Japan Quality 7 Shields”,
which emphasizes on quality, durability, and peace of mind.
New Delhi, 3rd June 2025
