Bluestone, the country’s leading fine jewellery brand, today launched its first brick and mortar store in Gurgaon at the Gold Souk Mall. Under its grand multicity multi-store expansion plan, the company aims to add about 100 stores (operational) by December 2020. This is latest in the line of the Nineteen stores launched so far, out of the Twenty-Five stores that are in the pipeline in the current financial year.
These store launches are envisioned to be part of a larger omni-channel ecosystem developed by Gaurav Singh Kushwaha, Founder and CEO, BlueStone Jewellery and Lifestyle Pvt. Ltd. who aims to change the way jewellery is bought in the country.
The store had on display some of the latest and most popular jewellery collections from the 7,000 plus in-house unique designs exclusive to the brand Bluestone. BlueStone also offers over 1.4 Lacs options for Solitaires at attractive prices. Various types of jewellery products such as rings, bracelets, pendants, necklaces and earrings, among others, are available at the store.
To assist the customers, Bluestone has in place skilled consultants to help the buyers with their selection process. The consultants would also be instrumental in offering the brand flexibility in its services to its customers, for example, a request to change a product’s gold purity or colour, adjust diamond quality, provide guidance on Solitaires, and a lot more.
Gurgaon, Haryana , India
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