AWARD 2020 For Its Unique Design
Featuring TCL’s Innovative Acoustic Reflector Technology
TCL Electronics (1070.HK), one of the leading players
in the global TV industry and a leading consumer electronics company,
underlines its commitment to sound technology innovation as the TCL 9
Series RAY•DANZ soundbar with Dolby Atmos receives the iF DESIGN AWARD 2020
for its design featuring TCL’s unique and innovative acoustic reflector
technology. The TCL RAY•DANZ soundbar with Dolby Atmoswas designed around our
customer’s needs to deliver a truly immersive Dolby Atmos home entertainment
experience.It’ll be globally available from May 2020.
The iF
DESIGN AWARD, founded in 1953, is a world-renowned
design competition focused on innovative design.Judged by a panel of over 70 experts in design,
industry and architecture, winning the iF DESIGN AWARD for the TCL 9
Series RAY•DANZ Soundbar with Dolby Atmosis a major achievement
regarded as a key breakthrough
for TCL to become a leader in functional and innovative soundbar design,
extending the TCL brand into new markets and opening up exciting new
possibilities for the future.
In pursuit of a better home
cinematic experience delivered by a soundbar, TCL has developed the RAY•DANZ
technology features uniquely rearward angled speakers that beam sound waves
towards curved acoustic reflector units.This is a solution that
directs sound outward in a wide pattern, providing a much larger sound stage
than other soundbars on the market can offer without overly relying on digital processing.
This, together with a
centrally positioned speaker to deliver dialogue and create a strong center
presence, and in combination with Dolby Atmos,delivers an immersive experience
with a very wide sound stage. The RAY• DANZ technology utilizes advanced Dolby
technology to deliver sounds that flow around which can be enjoyed anywhere
inside the wide sound stage – no matter where the listener is seated, the
experience is great! The 9 Series RAY•DANZ Soundbar with Dolby Atmosis also
space conscious as it comes with a wall mount for users to save space.
Triple-Channel Speakers
1) The Center Channel
A dedicated front
firing speaker and tweeter are used for the center channel—an arrangement that
is normally only reserved for more high-end home theater systems.This dedicated
channel provides clear dialogue and voice positioning for especially vocal
content.
2) The SurroundChannels
The surround speaker drivers fire backwards toward the curved acoustic reflector units, refracting various frequencies at precisely
calculated angles that create a much wider and immersive sound stage compared to
the most digital virtualizers on the market. Unique to the RAY•DANZ technology is
that it widens the sound stage by physical means instead of digital processing
resulting in a much more natural sounding sound stage.
3) Wireless Subwoofer
A good subwoofer is
all about the bass quality that distinguishes a quality system. Intense bass
has a special capability of drawing the audience into the content.
TheRAY•DANZ Soundbar sub-woofer connects wirelessly, delivering powerful,
ground-shaking bass without all the tedious cabling.
How
RAY•DANZ Technology works
The combination of all
three technologies provide an extremely wide and precise sound stage with great
precision without any digital processing.
Reflectors
- Precisely angled drivers
The precisely angled
speaker drivers fire towards a pair of curved acoustic reflectors that beam the
higher frequencies spatially distributed into the room, which in creates a wide
sound stage for the audience.
Wide
Sound with Depth - Depth
forward focused sound field
Mid and
lower-mid frequencies are predominantly reflected by a different section of the
reflector, yielding more forward focused sound fields. The slightly outward
direction of the 9 Series RAY•DANZ sound bar produces improved channel
separation providing greater depth perception.
Clear Vocals - Accurate voice positioning
A
dedicated front firing loudspeaker system is used to reproduce the center
channel, providing accurate voice positioning and excellent voice
intelligibility.