Introducing true wireless earbuds,
neckbands, speakers and Bluetooth earphones, the range will be available on
Flipkart from June 19; coming soon on Myntra
HRX, India ’s
first homegrown fitness brand and Flipkart Group (including Myntra), India ’s leading
digital commerce entity, have entered into a partnership to launch their very
first range of audio devices. This audio range is a carefully curated array of
products designed keeping in mind the needs of ‘active fitness enthusiasts’ and
music-lovers and aims to address connectivity, battery life, and other such
features that are routinely found to be important to customers.
In addition, through this launch, HRX brings its touch of
style to the audio category by introducing uber-cool designs, in trendy colors
along with unmatched tech specs.
The collaboration between HRX – a brand that believes in
inspiring and motivating people to be the best version of themselves, and
Flipkart – who has always championed value-driven innovation by identifying
need gaps in the market – is a coming together of each brands’ vision, which
sees HRX Audio as a natural addition to each of their product offerings.
Flipkart has leveraged its deep understanding of the needs of Indian consumers
to develop and facilitate the manufacturing and distribution of the HRX Audio
devices.
The HRX Audio range comprises true wireless earbuds, two
types of neckband headphones, Bluetooth earphones and a portable Bluetooth
speaker. The key products have been created to deliver the best customer
experience through the latest Voice and Music solutions.
Below are the details of each of
the products that make up the HRX Audio collection:
●
True Wireless Earbuds – HRX X-Drops 9G (Priced at Rs.2999): The key features of
the wireless earbuds include, Quick-touch technology and 6 hours of playback
time in a single charge. The USP of the True Wireless Earbuds is that it
delivers a smooth and high-quality audio experience when making calls and
listening to music. The device has excellent Bluetooth connectivity allowing
for an easier pairing experience, and balanced power distribution between
earbuds for more than a day’s nonstop use. The earbuds are completely Snug Fit
and are waterproof with IPX7 rating, allowing users to experience them even in
water. Available in two colours – Cosmic Black and Galaxy Blue.
●
Flex Neckband – HRX Wave 7R (Priced at Rs.1499): The neckband is very flexibly designed
which fits in the pocket – powered by ‘Flex Fold Design Technology’. It comes with
the latest noise cancellation technology – which delivers a superior call
quality experience even in noisy surroundings. It also comes with features like
voice assistant button, which add to a user’s convenience. It pairs with 2
devices simultaneously, helping in multitasking and featuring magnetic earbuds,
which ensure a secure fit. They feature a backup of up to 8 hours. Available in
two colours – Mars Red and Mystic Black.
●
Fitness Neckband – HRX X-Wave 14R (Priced at Rs.1799): This neckband comes with
a dedicated Bass Boost Mode, which upon clicking gives the user an immersive bass
experience and helps to focus better during workouts. Along with noise
cancellation technology for a complete audio experience, it is designed with
High Silicone Finish for a longer workout. It pairs with 2 devices
simultaneously, helping in multitasking and featuring magnetic earbuds, which
ensure a secure fit. They feature a backup of up to 9 hours. Available in three
colours – Space Gold, Supernova Blue and Comet Red.
●
Bluetooth Speaker – HRX X-Boost 5T (Priced at Rs.1199): The speakers have 6 Mode
LED light technology which provides different modes of LED light built in the
frame of the speaker. It is built for outdoor usage with sweat-proof and
splash-proof features with an IPX5 rating and a portable design. Other features
include voice assistant – adding to convenience – and a battery backup of up to
7 hours.
●
Bluetooth Earphone – HRX X-Pulse 4S (Rs.999): Made for workouts and running,
the USP of this product is its ‘Ear Grip Technology’ which provides perfect
grip with its customized design, which is also soft on ears, lightweight and
comfortable to wear for long hours. It comes with features like Easy Tap voice
assistant – adding to its convenience – and a battery backup of up to 8 hours.
Available in 2 colours – Celestial Blue and Gravity Black.
This
range of HRX Audio products will be available on Flipkart from June 19, 2020
and will come with a 3 months Gaana Plus subscription and access to exclusive
HRX playlist for free. The HRX Audio product range is also set to launch on
Myntra soon.
Mumbai - June 19, 2020