The new product range by Mother Sparsh redefines brand launch strategy
Mother Sparsh, India ’s
premium babycare brand, has yet again ushered a social media campaign to
inspire and educate new parents on natural baby care products. Recently
launched #PlantAndPure campaign by the brand highlights the role of plant-based
baby products in the healthy development and growth of infants. Industry
players such as FirstCry, a one-stop-shop destination for all baby needs, along
with various influencers were roped in to amplify the reach and intensity of
the campaign. The two-month-long campaign was carried out in a phased manner.
Forming A Clan:
For successful outreach, Mother Sparsh keenly
tracked some of the most famous and budding influencers and their presence and
fanbase was scrutinized. The influencers’ engagement and genre of content
pushed on their profiles were studied before making them a part of the
campaign.Some of the most prominent influencers roped in were actress Nisha
Rawal and celebrity blogger Charu Sareen. To further enhance the reach and
ensure a more comprehensive outcome, Mother Sparsh joined hands with India ’s largest
closed community young mothers, ‘FirstCry Parenting’. As part of the campaign,
the baby care firm primarily targeted mothers, who are the first source of
nourishment and care for any child.
The total outreach of the campaign was around 8
million, of which a considerable chunk can be attributed to the activities
carried out in collaboration with FirstCry. With the help of different banners
and parenting activities through the platform, the campaign reached out to
around 4.5 million people, garnering more than 30,000 clicks/engagement. The
outreach through social media influencers and Facebook groups reached up to 3.5
million.
Talking about the comprehensive outcome of the
campaign, Mother Sparsh co-founder and Head of Brand Strategy Rishu
Gandhi said, “We are thrilled to see an instant connect
between our offerings and the consumers. The overwhelming response to our
campaign further enhances our bond with our users. Also, there is about 20%
growth is revenue of our new plant-based products after the launch of this
campaign.”
#PlantAndPure Product Range:
· Mother
Sparsh Plant Powered Baby Lotion
· Mother
Sparsh Plant Powered Baby Wash
· Mother
Sparsh Plant Powered Baby Face Cream
· Mother
Sparsh Plant Powered Baby Diaper Rash Cream
· Mother
Sparsh Plant Powered Baby Laundry Liquid Detergent
· Mother
Sparsh Plant Powered Baby Liquid Cleanser
Mother Sparsh was founded by Rishu Gandhi in 2016
to offer innovative plant-based, natural and eco-friendly baby care products.
The brand was established to achieve the dual objective of offering products
that promote the well-being of babies and at the same time ensuring no negative
impact on the environment. The company began their operations by offering
first-of-its-kind eco-friendly water-based baby wipes that became an instant
hit among parents.
Today the brand is offering a wide range of
plant-based natural baby care products, ranging from talc-free dusting powder
and turmeric balm to natural sunscreen and more. Mother Sparsh has strengthen
it R&D and is constantly finding better, more reliable and natural
counterparts to commercially available baby care products made with harmful
chemicals.