During the pandemic, while many sectors saw a major
drop in their operations, Playshifu the only STEAM toy company saw a huge surge
in their platform. PlayShifu is based out of Bangalore US
Since the lockdown began, Play Shifu has witnessed
over 50K new users registered on the Orboot and Plugo
platforms. Orboot and Plugo platforms saw a jump in daily activity (play
sessions) by 45% Children around the world that have spent a
total of 2.4 million minutes on our platforms in the
March to May period. The existing users have started ordering other
products from our range and our repurchases/cross-sells have gone up from 10% to 35%. Top 25% of
users (kids) have been playing our games for more than 6 months consistently,
which is unheard of in the kids' games and toys industry!
PlayShifu is working
aggressively towards making the existing products even better and launching new
products. The Shifu Orboot
platform gets a cool new dinosaurs globe
in June and a Mars globe in July. These products will be launched in the US , to begin with, and will then be rolled out
in other countries including India
Founded in 2016 by Dinesh Advani and Vivek
Goyal after they saw a need to provide meaningfully digital play
experiences for their kids, PlayShifu is now loved around the world.
On the same terms, we would like to explore an
interaction opportunity with Vivek Goyal, CEO
of PlayShifu who would like to share with you the insights on the
below and many more :
- Global Market performance by PlayShifu during
COVID 19 outbreak.
- Their new product launches
- Different varieties of educational toys PlayShifu
has and the motive behind launching them
- Their expectations in the upcoming month in terms
of revenue and registration
- Their mission to design a comprehensive learn-and-play method
based on innovative phygital interactions for Gen Alpha kids (2-12-year-olds)
.JPG)
