~1st suiting
brand in India
Given the current
scenario of the fashion and lifestyle category, adapting to the ‘new
normal’ is the need of the hour. Being a market leader in
innovation and excellence, the Donear Group, using NEO TECH® technology, has
conceived products that are high quality, utilitarian and have a shield against
bacteria and viruses alike.
NEO TECH® is the culmination of extensive efforts
in research and development; done with the intention of bringing a paradigm
shift in the Indian Textile industry. Post the acquisition in 2017 of GBTL
(formerly known as GRASIM Suiting) and OCM, the Donear Group formally carved a
niche for a R&D wing and that was the advent of the NEO TECH® Center of Excellence
The Group has been a pioneer in introducing a lot
of innovative products in the market in the past as well with products such as
STREEZA (4-way stretch fabric), ICE-touch (making you 5 degrees cooler) and
Uncrushables (for wrinkle resistance) amongst others, which are continuing to
fare extremely well. With this step, the Group makes a bold advance towards
perfecting an antiviral technology which will go a long way to strengthen their
presence in the poly viscose and worsteds categories.
Known for their
pioneering efforts, NEO TECH® has partnered with HeiQ, a Swiss
company, to power up its suiting & worsted fabrics
with an intelligent textile technology - HeiQ Viroblock NPJ03. HeiQ creates
some of the most effective, durable and high-performance textile effects in the
market today, which lasts upto 30 washes.
HeiQ Viroblock NPJ03 is
among the first textile technologies in the world to be proven & certified
effective against SARS-CoV-2. Tests conducted by them in Melbourne
The research project
involved a disinfection test protocol simulating real-life interaction of small
aerosol droplets contaminating clothing with a known concentration of
SARS-CoV-2 virus. The virus was contacted with the sample fabric for a few
minutes followed by measurement of remaining infectious SARS-CoV-2 viruses.
When the fabric sample
was treated with HeiQ Viroblock NPJ03, no infective viruses left after
a few minutes and the result indicated a SARS-CoV-2 virus
reduction of 99.99% relative to the inoculum control.
Being market leaders
in the suitings space, the Donear Group has endeavored and perfected the touch
and feel of this fabric which continues to remain as is pre and post the
treatment. The selvedge with NEO TECH Antiviral fabrics will become a seal of
safety and protection for the times to come.
The Group is very confident that the combined power of NEO TECH
and HeiQ Viroblock will prove to be a game-changer for the Indian textile
industry, especially in the performance fabrics category.
June 2020, Mumbai
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