The
campaign has been designed to help the nation overcome its blood shortage
problem
ShareChat, the Indian social media
platform, today announces the launch of #PledgeToDonate campaign to spread
awareness around blood donation. The campaign also aims to encourage its
employees and 60 million monthly active users to pledge and engage with blood
donation initiatives and address India
According to a research conducted by
medical journal The Lancent, India has the world's largestshortage of blood,
with all states together battling a huge shortfall of 41 million units and
demand outstripping supply by over 400%.
The 4 day campaign starting 11th June
2020 would focus on demonstrating its users their sense of belonging and
responsibility towards the nation by donating blood. It would also invite users
to share positivity on the platform around blood donation with a selfie
campaign.
ShareChat has activated the Webcard on
the platform with a ‘Pledge’ button, asking users to pledge by clicking the
button. Users are expected to join the follow up campaign #IHavePledged,
starting June 13th, with selfies. ShareChat will also spread awareness among
its users with tips, suggestions, advisories and also, myth-busting facts. The
campaign will be activated across 15 Indian languages on ShareChat.
June 11, 2020; India
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