ShareChat Introduces #PledgeToDonate Campaign To Spread Awareness On Blood Donation On This World Blood Donor Day - GADGET-INNOVATIONS

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ShareChat Introduces #PledgeToDonate Campaign To Spread Awareness On Blood Donation On This World Blood Donor Day

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The campaign has been designed to help the nation overcome its blood shortage problem

ShareChat, the Indian social media platform, today announces the launch of #PledgeToDonate campaign to spread awareness around blood donation. The campaign also aims to encourage its employees and 60 million monthly active users to pledge and engage with blood donation initiatives and address India’s blood shortage problem.


According to a research conducted by medical journal The Lancent, India has the world's largestshortage of blood, with all states together battling a huge shortfall of 41 million units and demand outstripping supply by over 400%.


The 4 day campaign starting 11th June 2020 would focus on demonstrating its users their sense of belonging and responsibility towards the nation by donating blood. It would also invite users to share positivity on the platform around blood donation with a selfie campaign.


ShareChat has activated the Webcard on the platform with a ‘Pledge’ button, asking users to pledge by clicking the button. Users are expected to join the follow up campaign #IHavePledged, starting June 13th, with selfies. ShareChat will also spread awareness among its users with tips, suggestions, advisories and also, myth-busting facts. The campaign will be activated across 15 Indian languages on ShareChat.






June 11, 2020; India


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