- More than 3000
channel partners across India
participated in the virtual launch of Toshiba Refrigerators, Washing Machines,
Washer Dryers and Water Purifies
Following safe distancing
measures, Toshiba – a world renowned Japanese brand for home appliances, today
introduced its 2020-21 range in a first ever nationwide virtual event. The new
range launched during the virtual event includes multi-door refrigerator,
2-door refrigerators with top freezer, washer dryers, front-loading and
top-loading washing machines, and water purifiers.
The brand promise of
delivering crafted breakthrough home solutions with heartfelt details that make
a (big) difference, is engrainedin the new brand slogan #DetailsMatter. Showcas ing
the unique product elements that have been designed and developed keeping
customers’ conveniences at the core, #DetailsMatter campaign
will entail a complete 360 degree sales &marketing program. Henceforth, all
Toshiba home appliances communication materials from packaging to commercials
will always adorn the hashtag #DetailsMatter.
TOSHIBA MULTI-DOOR REFRIGERATOR
GR-RF646WE-PGI
The new Multi-door Toshiba
refrigerator is one of the most innovative, spacious and technologically
advanced refrigerators, designed carefully keeping in mind the Indian consumers
storage needs and their evolving lifestyle. The 650 Litre 4-door refrigerator
is a masterpiece with a Luxurious Design & Glass Door Finish.
It comes with the iconic Convert Zone feature, that
offers complete flexibility to the consumers to transform one of the 91 Litre
bottom-mounted freezer unit into a mini fridge. With a touch of a button,
customers can expand the refrigerator’s capacity by almost 15%, and adjust
temperatures setting from -18°c to 7°c to store vegetables, fruits,
fish and meat within the same space.
There are additional
intelligent features to keep the freshness inside the fridge intact for longer
like 3 System Cooling that boasts of 3 independent
cooling systems delivering fast and efficient cooling to each compartment and
avoiding mixing of odor, allowing consumers to avoid cross-contamination of
food. The Plasma+ Pure Deodorizer deactivates bacteria,
removes bad odor and keep the inner surrounding clean and healthy by purifying
the cool air.
Each and every Corner of
this masterpiece has been utilized effectively there are 26 Spatial
Compartments to cater to everyone’s storage needs.
Featuring a Smart
Digital Touch control to maintain desired temperatures in all
compartments and an even cooling all the time, the Toshiba multi-door
refrigerator is priced at INR 149,990/- and is available in an elegant Blue
Glass finish.
TOSHIBA 2-DOOR REFRIGERATOR
GR-AG66INA
Introducing the distinctive
Automatic Ice Maker feature in this category, Toshiba 2-Door Refrigerator comes
with many innovative features which ensure freshness, convenience and hygiene
in the fridge. With Auto Ice Maker Function,
consumers can get many ice cubes at once without any hassles. The 661 Litre
refrigerator incorporates Cool Air Wrap System that
circulates pure and Fresh air to the corners of the fridge using multiple
vents. The Ag+ (Silver nano) Crisper contains the Ag+
ions that restricts bacterial growth keeping groceries fresh for a longer
period. Toshiba’s patented LED Hybrid Deodorizer uses
two catalysts filters that decompose different types of odor and a LED/UV light
to restrain bacteria growth inside the refrigerator, keeping the food
items fresh and healthy for longer periods.
The Ultra Fresh
Zone in the refrigerator, gives a flexibility of adjusting
temperature setting up to -3°c, giving an additional advantage of storing
food at lower temperature, apart from using it as a normal chiller zone. This
elegant looking Model hosts a Touch Control at the
freezer Door to make it convenient for consumers to adjust freezer temperature
and choose from different modes. Available in Gradient Blue and Black color
options, this 661 L model is priced at INR 83,990/-.
The two-door Refrigerator
range includes 6 models with 12 variants of SKUs from the capacity 252L to 661L
with the price range between INR 27,000/- and INR 85,000/-
All Toshiba refrigerators
come with Real INVERTERTM technology to
ensure optimum energy consumption translating into energy savings of 20%, and a
10-year compressor warranty.
TOSHIBA WASHING MACHINES
The 2020-21 range of Toshiba washing machines
include 4 top-loading and 6 front-loading SKUs starting from 7kg up to 9Kg
ranging between INR 21,000 and INR 80,000/-.
The new Toshiba Washing
Machine range adopts safety & humanized design and is aimed to provide
exclusive laundry care for your family. The new range also houses the Real
INVERTER™ motor that is quieter, more efficient, durable and more
stable than a conventional motor.
Toshiba Front-loading
Washing Machine is one of a kind and works by the phenomenon of THE GREAT
WAVES technology that uses both Flush Wave and Color
Alive that saves time, money and protects your laundry. It gets
the washing done in one go for easy and hassle-free lifestyle with both the
washer and dryer at same capacity.
The front-loading washing machines are designed
with Anti-Bacterial Gasket that avoids damp or
unpleasant smell when opening the front load door and prevents formation of
molds and mildew on the gasket surface. The Drum Clean feature
thoroughly cleans the drum with high temperature water, without using any harsh
chemicals. Priced at INR 35,990/- onwards the front-loading washing machine
models are available in white and dark grey colors.
The Top-loading washing
machines feature ‘No Angular Design’ – a rounded corner
design that prevents accidental injury or scratching during operation. The
transparent glass lid with bearing load of 100kg is enhanced with Silk
Pattern looks aesthetically pleasing, leaving no water residue on
inner lid. The 43-degree Soft Closed Lid design ensures
the lid drops down constant slowly and closes safely. The Easy
Kit multi-functional detergent box provides separate container for
softener, liquid detergent and washing powder, and the siphon cap structure
ensures thorough mixing of water and detergent to enhance washing performance
significantly.
Using the 3 waterfalls and water flow from 864
water holes, the GREATWAVES™ function creates three
different types of waves – the No Wrap Flow to avoid tangling of laundry, Upper
Push Flow to enhance contact surface of laundry in the tub, and Spring Flow to
avoid excessive wear of laundry.
TOSHIBA WASHER-DRYER
The 11kg front-load
washer-dryer houses Real INVERTER™ motor, and is
powered by the GREATWAVES™ technology. This model is
also designed with Anti-Bacterial Gasket and the Cyclone
Mix technology improves washing performance by using an impeller
that is implanted in the drawer which increases detergent dissolution by 20%.
Priced at INR 79,990/- the washer-dryer also has a LED Drum Light for
better viewing of clothes during washing or drying.
TOSHIBA WATER PURIFIERS
Toshiba Water Purifiers
range for 2020-21 includes 4 SKUs featuring a UV Shield that
kills 99.99% of bacteria in the water using a cold cathode UV lamp, which is a
last point purification ensuring purity till last drop; a Smart
Interactive Display that informs consumer about filter
replacement, water level inside the tank, service reminder and UV function
Highlighter; and a Replaceable Tank design with choices
of a stainless steel or plastic tank.
The Black Mirror Finish
RO+UV variant N1748T1 (K) comes with a Stainless steel tank and White color
RO+UV variant N1748T1 (W) with a plastic tank, these models are available at
INR 27,990/- and INR 24,990/- respectively, the Green RO series N1748TNF-IND(W)
which is suited for low TDS input water retails at INR 23,990/-.
Toshiba also has added new UF + UV variant
in its range this year suited for areas where input TDS is upto 250 PPM , this
model is priced at INR 14,990/-
The complete Toshiba Water
Purifier Range
promises purity till last drop.
Along with customer
inspired innovations, Toshiba also ensures robust after sales services through
a wide network of service centers to ensure ease and availability for its
customers. In 2020, the brand strives to further strengthen its services across
categories along with a stronger dealers’ base across India through an extensive retail network of
large format stores, multi-brand outlets and a robust dealer network across India . At
present, the company has a strong network of dealers across India and robust
after sales services through its strong service footprint in the country. In
addition to the476+service centres, the brand has also introduced Toshiba Care,
a tollfree service support where customers can directly connect on the number –
18004191111.
June 22, 2020