ASUS absorbs rupee
depreciation and GST increase impact to the tune of ₹ 2500+
ROG Phone II is
back in stock and sales start on June 22nd on Flipkart.
Starting
April 1, 2020, Government of India increased the GST on smartphones from 12% to
18%. Additionally, the Indian rupee has depreciated significantly. These two
changes have had a direct proportionate impact on the cost of smartphones.
The price of ROG
Phone II with new GST and depreciated rate impact would have been ₹
42,554 (approximately 12% higher), but as a special gesture for the ROG
Fans, ASUS is revising the price of ROG Phone II to ₹ 39,999.
Announcing the new
price, Dinesh Sharma, Business Head, Mobiles, ASUS India said, “We
have been overwhelmed with the love that the community has shown towards the
brand ROG and especially towards ROG Phone II. The device is globally acclaimed
and has won several prestigious awards for Best Gaming Smartphone of 2019.
Owing to the success that we have witnessed and in-spite of the current adverse
changes in the business environment, we have decided to absorb ₹ 2,555 cost
increase on ROG Phone II and not pass the additional cost to our
Fans.”
Calculation of new
pricing of ROG Phone II.
Price of ROG Phone II as of 31st March
|
₹ 37,999
|
|
|
Pre Tax Price @ 12% GST
|
₹ 33,928
|
|
|
Pre Tax USD price (1USD : INR 71.5) (Approximate exchange rate
end March 2020)
|
USD 475
|
|
|
Pre Tax INR price (1USD : INR 76) (Approximate current exchange
rate)
|
₹ 36,063
|
|
|
Increased GST @ 18%
|
₹ 6,491
|
|
|
Net Price with no increase from ASUS
|
₹ 42,554
|
|
|
New Price of ROG Phone II
|
₹ 39,999
|
|
|
Amount absorbed by ASUS and savings for customers
|
₹ 2,555
|
The
smartphone received 4.6 consumer rating on Flipkart.
Link
to ASUS ROG Phone II page - https://www.flipkart.com/asus- rog-phone-ii/
Fans
can now buy ROG Phone II on Flipkart’s “Big Saving Days” starting from June 23rd to
June 27th and avail 10% instant discount on HDFC bank cards and
EMI transactions.
Additionally,
consumers can also buy other ASUS smartphones.
Flipkart’s
“Big Saving Days” from
June 23rd to June 27th
|
|||||
|
3/32 GB
|
4/64 GB
|
6/64 GB
|
6|128 GB
|
8|256 GB
|
Max M1
|
6499
|
7499
|
-
|
-
|
-
|
Max Pro M1
|
7999
|
8999
|
11999
|
-
|
-
|
Max M2
|
7999
|
9499
|
-
|
-
|
-
|
Max Pro M2
|
9999
|
11999
|
13999
|
-
|
-
|
ASUS 5Z
|
-
|
-
|
16999
|
18999
|
21999
|
Bank Offer
|
10%
instant discount on HDFC Bank Cards and EMI transactions (T&C applies)
|
Sales
starts 4 Hrs early for Plus Members – 20:00 Hrs on June 22nd to
23:59 Hrs on June 27th.