Boltt Play - Indian “Entertainment and Rewards” App, is a Tik Tok clone that rewards Users and Content Creators for watching short
funny videos and posting these videos on the App.
It
rewards users for watching the videos. It rewards content creators for posting
videos! Rewards are in the form of exciting branded offers and
experiences. The App has in an App shop of wide range of premium offers.
Popular
brands in Fashion, Electronics and other categories, have put up their offers
on the Boltt Play App. This leads to an alternative commerce, product discovery
and marketing channels for these brands.
This
is taking Tik Tok to another level by adding an element of rewards and commerce
on top of it. By doing this, the company has built in a
monetisation angle from day one.
The
App also has other features like listening to unlimited free music, watching
movies and playing games. For doing all these activities, that people anyway love
doing every day, they are rewarded with exciting branded rewards and offers in
an In App Shop. The App has strong partners both in terms
of Content and Rewards.
Boltt
Play has seen a 10X surge in downloads after the Indian government on 29 June
banned 59 Chinese apps. The App is also seeing a robust user engagement and
time spent on the App per user is around 15-20 mins per day.
The
ban on Chinese apps has given Indian apps a big push recently. Boltt Play is
also one of them.
Post
the ban, there has been a huge void in the market , that Indian Apps are trying
to capitalise on. The influencers that were popular on Tik Tok are
looking for alternative channels now.
Between
TikTok, Helo, Likee, Vigo Video and Bigo Live, the apps share a user base of
around 400 million users. All of those users seem to be seeking new platforms
to go to.
Boltt
Play aspires to take a major share in the pie, of Indian Apps, where these
users can now go to.
Download Boltt Play App : https://play.google.com/store/ apps/details?id=io.boltt.coin. app&hl=en_IN