Firescore Interactive and CrazyLabs join forces to open a first ever Hyper Casual gaming hub and offer game studios the support they need in order to make the next #1 hit games.
Firescore
Interactive, a
leading game development studio, has raised USD $500,000 funding led by
CrazyLabs. The funds will be utilized to launch the first ever Hyper
Casual Gaming Hub for game studios around the world in India .
CrazyLabs has created the funding program for studios looking to build
hyper-casual games exclusively, and are offering an additional profit share for
games developed within the program.
The innovative games
accelerator, branded as the CrazyHub, is located in Mumbai and
will allow a hands-on guidance for local developers and studios, along with
financial support, advisory meetings and mentorship sessions. The CrazyHub will
be operated by Firescore Interactive and, together with CrazyLabs, offer game
studios everything they need in order to create the next chart-topping Hyper
Casual mobile game. Given the current scenario, they can join the new hub, even
if the team is still confined to working from home due to the COVID-19
situation in India .
Firescore Interactive’s team
and office space is going to expand in order to accommodate the needs of the
new gaming hub and manage the entire local activity. Well-known game studios in
India , Optimum
Games (founded by Aditya Natarajan) and UnderDogs
Studios (founded
by Vaibhav Chavan) have already confirmed their participation in
the program and more studios will be announced soon.
Many Indian game studios go through the same struggle. They have the talent, the skills and the motivation - but they always lack the funds to keep their studios alive. A lot of this is because studios spend long periods of time building single products. Eventually, they resort to servicing clients to either finish or promote these products.
“This was also the story
of Firescore before we began working with Crazy Labs.” says Karan Khairajani,
co-founder of Firescore Interactive. “We had spent almost a year
building a single product, and we were running out of money. We came across an
article which outlined how Crazy Labs was looking to invest more into
developers focusing on hyper-casual games. After a conversation with their
publishing head, Moria Goldstein, who identified our potential, we began
working exclusively with CrazyLabs. A couple of months later, we
had a worldwide super-hit called Soap Cutting topping the
charts on Christmas Day.”
“Successful hyper-casual
games can net game studios a significant amount of money”, says Surojit
Roy, also co-founder at Firescore Interactive. “The beauty of the
process is that we never spend much time working on games that won’t be
successful. Working fast and testing ideas early in the development process is
critical to pursuing a hyper-casual strategy, and we’re looking to support
studios who can fit into this fast-paced environment.”
“Firescore Interactive’s
entrepreneurial spirit was just what we were looking for when we planned our
first CrazyHub”, said Guy
Tomer, CrazyLabs COO. “Our publishing team is always open for new
ideas and partners, but not all partners can carry the weight of a gaming hub.
We have no doubt that Mumbai is the perfect location to launch our first
CrazyHub, and that Firescore Interactive are the perfect partners for our
mission: to find the next hit game.”
CrazyLabs and Firescore
Interactive’s partnership began when the teams worked together to create the
Christmas #1 hit game Soap
Cutting. Soap
Cutting was an instant triumph, and the game has already surpassed 50M
downloads.
Soap Cutting’s swift development time from ideation to global
launch goes to show how quick the Hyper Casual production process is. How to
master this speedy production process is part of the Hub’s official training
program.
Further to their game’s success, the companies decided to launch a
new entrepreneurial initiative in Firescore Interactive’s hometown and open the
1st ever CrazyHub in the world. More such Hubs are underway and will be
announced soon.
All submissions will be screened and contacted.
Ready to join? Send us your details via https://www.crazylabs.com/ crazyhubs/india/
National, July 29th, 2020