IndusInd Bank
announced the launch of its redesigned website www.indusind.com to offer customers with an enhanced experience
across devices such as desktops, laptops, mobile phones and tablets.
The website is equipped
with best-in-class design principles and is powered by the latest version of
one of the leading quadrant Content Management Platforms – Adobe Experience
Manager.
The all new website
enables users to seamlessly
navigate through the various products and services of the Bank, thereby
enabling the Bank to curate its offerings based on their preferences. The new
website also comprises several features that aim to offer users, who are
visually impaired with a smooth browsing experience.
Elaborating on the new
website, Mr. Anil
Ramachandran, EVP and Head – Marketing & Retail Unsecured Assets, IndusInd
Bank said“ This is another
key step forward from a brand perspective as the customer experience in
this critical touchpoint, has been significantly enhanced . The layout and
navigation delivers a simple and visually pleasing platform for the customer.
At IndusInd we are committed to simplifying banking for our customers towards
making every interaction with the bank more convenient. The launch of the new
website is a testament to this commitment, and we are sure our customers will
truly appreciate the fresh new look and simplified navigation.
Some of the key highlights of the Website
are:
Customised experience - The
website understands the need of a user and tries to display content based on
the user's behaviour. It also helps the Bank to curate offers based on the
customer’s profile and preferences.
Better visual appeal - Bigger
banner placements across the website including product pages, enhances the
visual appeal and makes information consumption easier
Adjustment
of Font size - This particular feature allows the user to increase the
font size in order to make the page more readable. This is done in a way that
the design does not get distorted while increasing the font size.
Alternate
text for Images – All images on the website have alternate text
embedded along with it. This helps users who are visually impaired to navigate
the website using specific in-built reader tools in a seamless way.
Improved Navigation – The new website adopts an imagery driven look and
provides a simpler navigation experience which is suitable for all kinds of
devices.
Indigo Consulting, the leading digital
business and marketing transformation company of the Publicis Group has been a
digital partner of IndusInd Bank for more than 5 years and was given the
mandate for this customer experience transformation by the Bank.
Mumbai, July 10, 2020