City’s
favourite print news publication adds to its bouquet an interactive digital
tabloid for smartphones offering an unbeatable user experience
As
the world gradually comes to terms with a new normal, news consumption patterns
are also seeing a transformation. The only English tabloid in India to
register 4% growth in readership in the last quarter of 2019-2020 (Source: IRS
Q3 results), Mid-Day has been a sturdy and reliable news source for 41 years.
Staying
one step ahead, Mumbai’s favourite newspaper has now added yet another string
to its bow by launching its interactive digital tabloid on mobile. For the
first time ever, the newspaper will be available for a convenient page-by-page
reading experience on smartphone, with additional multi-media features.
Mid-day
has added to its loyal print readership by reaching 10 crore online users in
the last three months, who will now enjoy an enhanced Mid-day at an unbeatable
₹1 per day. Exclusive news breaks, entertainment features, leisure and around
town coverage and local sports reportage come alive with a smooth swipe of
pages, animated visual vocabulary and influencer videos. Mid-day’s Digital Tabloid
is the one stop shop for all things #MadeInMumbai.
You
can sign-up for a yearly subscription here: https://epaper.mid-day. com/
Mumbai:
13th July 2020