GoDaddy
Inc. (NYSE: GDDY), the company
that empowers everyday entrepreneurs, today announced a partnership with Ketto,
India’s leading crowdfunding platform, to help financially strengthen India’s
local business ecosystem. The partnership is designed to support local
Indian businesses recover from the impact of the COVID-19 pandemic by enabling
them to start crowdfunding campaigns on Ketto and raise funds to support
their essential business expenses.
As a part of this
initiative, a small business based in India , with a website holding an
active .in, .co.in, org.in, net.in or
IND.in domain name, can apply to
start a crowdfunding campaign on Ketto to support their business. GoDaddy will
work with Ketto to evaluate the applications based on a set of eligibility
criteria. With this partnership, the selected small businesses will get the
opportunity to host a fundraiser campaign on Ketto for free, without
having to pay the Ketto platform usage fees. GoDaddy will incur these fee expenses, on behalf
of the selected small businesses, with one fundraiser per business owner
permitted, for combined funds raised up to ₹2 crore.
Enabling easier access for GoDaddy customers,
Ketto's landing page will be highlighted on GoDaddy's #OpenWeStand India
website. #OpenWeStand is
GoDaddy's global initiative which supports small business owners across the
world navigate the challenging times presented by COVID-19, with special offers
on services and tools, expert advice, and community for entrepreneurs to share
insights and experiences with one another. Over 70 companies have joined in
support of #OpenWeStand and pledged action to make a difference together by
contributing their expert advice, services, and special offers to help ease the
financial stress caused by the ongoing health crisis.
Amidst the current
challenging COVID times, entrepreneurs and small business owners in India are
uncertain about the future of their business. GoDaddy and Ketto’s initiative is
aimed at providing easier access to fundraising opportunities. In
addition, GoDaddy’s easy-to-use and affordable online tools and solutions are
designed to help strengthen the online presence of these local ventures, which
are considered a part of the backbone of India ’s growing economy.
Start your business
fundraiser on Ketto by applying here - https://GoDaddyForSMBs.ketto. org/