Vivo Forays Into The Premium Smartphone Segment, Redefining The Camera Experience With The New X-Series

X-series to offer a delightful camera experience, splendid design and smooth performance

Vivo, the innovative global smartphone brand revolutionizing the mobile photography with the Announcement of its entry into the premium smartphone segment in India. The company plans to expand its product portfolio with the camera-centric X-series in India that aims to provide a premium photography experience with a balance of technology and user-centric design.

The soon-to-be-launched X-series is a realization of vivo’s commitment to premium design elements and innovation. Under the X-series, vivo shall launch a series of premium smartphones - X50 and X50 Pro, which will feature professional-grade camera technologies that will offer a delightful mobile photography experience. As a consumer-centric brand, vivo has successfully catered to the diverse needs of Indian consumers and offered cutting-edge technology solutions to provide an ultimate smartphone experience.

Continuing vivo's commitment to 'Make in India', the upcoming X50 series will be manufactured at vivo’s Greater Noida facility.

New Delhi, July 9, 2020