In support of
the ongoing COVID-19 pandemic, Appnext, the largest
independent on-device and in-app mobile discovery platform, today announced it is offering its solution free
of charge to the health,
medical and fitness apps ecosystem globally.
Powered by
proprietary AI technology, Appnext’s
sophisticated recommendation engine connects apps with users, suggesting the
relevant apps to use next, which is essential in these unprecedented times. The
lockdowns and more time spent inside have significantly enhanced the need to
manage nearly every aspect of life online. With such a rapid shift in consumer
behavior, app discovery has become the key to well-being, staying safe and
healthy while keeping in touch with friends and families. Some apps fill the
void of human connection, help with fitness, relieve stress, while others
enable virtual doctor consultations, online medicine purchases, and at-home
medical testing.
Elad Natanson, CEO and Co-Founder,
Appnext said: “Mobile
devices serve as our daily gateways to everything in life and act as a
reflection of our needs. As we are collectively clinging to our mobiles
like never before, app discovery is becoming a tremendously important and
relevant factor. Allowing mobile users to discover apps and services exactly
when needed, intuitively and efficiently, is a basic right. We are committed to
supporting app developers on the front lines by accelerating their
recommendation channels and more efficiently reaching users that require their
services.”
“In this new reality, it’s critical
to leverage innovative technology to streamline time-intensive processes so we
can focus on reaching users at the moment they need our services, creating the
best possible customer experience,” said Iqbal Sandira, Head of Digital
Marketing at Klikdokter, an Indonesian-based
healthcare provider. “Appnext device-level app discovery and exclusive
placements allow us to interact with users exactly when they need us.”
In addition to its exclusively
built app discovery platform, the Appnext solution includes full transparency
and control over the campaign through a continually updated dashboard, allowing
app developers to quickly scale and change activity. "Appnext enables us
to choose and experiment with multiple placements and set bids to boost performance,” commented
Liana Pranowo Tan, Digital Marketing Manager at Alodokter. "Features
like these are essential to optimizing our reach and performance.”
New Delhi
(India), August 19, 2020