Affle To Acquire Strategic Stake In Bobble AI, The Conversation Media Platform Offering Indigenous Social Keyboard - GADGET-INNOVATIONS


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Affle To Acquire Strategic Stake In Bobble AI, The Conversation Media Platform Offering Indigenous Social Keyboard

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Affle (India) Limited (“Affle” or the “Company”), today announced the signing of definitive agreements to acquire 8.0% ownership in Talent Unlimited Online Services Private Limited (“Bobble AI”), India. The Company also has an option to acquire incremental ownership on attainment of certain key performance targets within the next 3 years. Affle has secured exclusive global ad monetization rights of tech products of Bobble AI for 5 years. Bobble AI is the Conversation Media Platform offering indigenous social keyboard with 10+ patents filed and significant investments from Xiaomi and SAIF Partners.

Bobble AI’s flagship offering - “Bobble Indic Keyboard” includes speech-to-text capabilities and is accessible in approximately 100 international languages including 23 Indian languages. It lets users personalise their communication while offering AI-based contextual recommendations and expressive endorsements with branded stickers and emojis. Bobble AI has partnered with Xiaomi to pre-embed its custom made “Mint Keyboard” as a default keyboard across multiple Xiaomi devices in India. Bobble AI has leveraged its strengths in both Indian and International languages and is partnering with multiple Original Equipment Manufacturers (OEMs), Mobile Network Operators (MNOs) and financial services companies as distribution partners adding significantly to their customer engagement.



Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.






13 August 2020





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