Teach for India
will make these smartphones available to communities worst affected by the
pandemic across India
Mi India’s
exclusive retail network comes together to donate 2500+ smartphones for the
purpose
On the occasion of 74th Independence Day, Mi India along
with its network of Distributors and Retail Partners announced to pledge
2500 brand new smartphones worth INR 2 Crores to children from communities that
are worst affected by the pandemic. The company’s 2500 plus strong exclusive
retail network will come together to donate these 2500+ smartphones under this
initiative.
This is in
continuation of the efforts undertaken by Mi’s Retail & Distribution
partners in stepping up to contribute to the society. In the recent past, Mi’s
partners have helped over 2 lakh families affected by the COVID Lockdown and
supported over 10,000 families impacted by Cyclone Amphan besides actively
supporting the needy.
Mi India has
partnered with Teach For India, to ensure that the children can avail
these smartphones for online learning and education. With schools going
online due to lockdown, thousands of students have been unable to attend
classes. The partnership will ensure that these brand-new smartphones can be
used by children to access online classes, ensuring continuity in their
education.
Speaking on the
partnership, Muralikrishnan B, Chief Operating Officer at Mi India said, “At Mi India, we have
always believed in making technology accessible to every Indian. We are very
grateful to our retail partners who have come together with Mi India to pledge
the 2500+ smartphones under this initiative. Children’s education is a cause we
will continue to work towards.”
Sandeep Rai, Chief
of City Operations at Teach for India
said, “The pandemic has
threatened the very moral and social fabric of the nation. The dynamics of
education have changed especially for under-resourced communities. Teach For
India is adapting a new approach, blended learning, which has the potential to
change the way children across India
learn. We are extremely delighted to partner with Mi India and are thankful to them for stepping
forward to empower these students to get the right tools for education.”
Celebrating 5 years of
Mi’s Make in India program,
this campaign reinforces the brand’s commitment to India.
To view the launch
video, refer to Mi India YouTube channel- (https://youtu.be/mtvmmkXWzSI)
Bengaluru, India, 13th August 2020
.JPG)
