·
Enabled reliable deliveries to 34000+ locations across India
· Special ‘Rakhi Express’ offer
launched to ensure reliable, quick, and cost-efficient deliveries
With
many people unable to travel to their homes due to lockdowns and many missing
out on the celebrations while adhering to social distancing, Raksha Bandhan in
the times of COVID-19 was way different this year. Leveraging FarEye’s leading
predictive logistics platform, Blue Dart, the leader in the express logistics
industry, ensured timely, seamless, and contactless deliveries across the
nation on the occasion of the popular festival, allowing people to celebrate
with the same fervor and joy.
Rakhi
packages constituted 11-12% of Blue Dart’s total retail store shipments. Using
FarEye’s technology platform, Blue Dart made Rakhi deliveries all across
Blue
Dart,
Speaking
on this, Mr. Kushal Nahata, CEO & Co-Founder of FarEye said, “The past few months have made us realize the importance of reliable and on-time deliveries more than ever. With increasing physical distance and inability to go out, deliveries have become the saving grace be it
for essential medicines, groceries, or an expression of love for dear ones in the form of gifts. Committed to our passion of making logistics better for everyone, we are enabling Blue Dart to provide hassle-free, accurate, and timely deliveries to people on the occasion of Raksha Bandhan, allowing them to
enjoy the festival despite not being able to physically meet their families.”
Commenting
on this, Ketan Kulkarni, CMO & Head - Business Development said, “Blue Dart has always been a customer centric organization and technology and automation has always been a major pivot for that focus. During this festive period, we were inundated with delivery requests from across the globe. We believe in 'Delivering Joy' and are glad that by leveraging FarEye's platform, we were able to deliver rakhi packages on-time, connecting families and more importantly showing gratitude to our COVID-19 warriors as part of our special ‘Rakhi Express’ offer, 2020.”