· Huawei Mobile Services (HMS) Core, including
Augmented Reality (AR) Engine and HiAI, delivers a crisper, more intelligent,
and efficient live streaming solution.
Huawei Developer Webinar was held yesterday
evening to introduce an enhanced live e-commerce solution.
With global e-commerce
sales increasing from $2.39 trillion in 2018 to $3.46 trillion in 2019[i], and as more
retailers and consumers look to online streaming to sell and buy products, live
e-commerce is expected to continue representing a larger chunk of the retail
sector. Huawei’s innovative solution is designed to help developers
unlock more opportunities in the rapidly growing e-commerce industry, as well
as enabling retailers host superior live streaming experiences by making them
easier, faster, and more immersive.
Live streaming has a far
more successful customer conversion rate compared to traditional e-commerce,
and is more effective at activating sales and building loyalty. “The pandemic
forces us, as consumers, to change our behaviors due to lockdowns and
restrictions. The online demands flourished with a greater variety of products
and categories online. Digital has become the core business of every type
of industry,” said Dafiti’s Head of Product and Business Intelligence,
Roosevelt Nascimento, one of the partners spoke during the event.
Huawei’s device
virtualization kit allows easy switch between cameras, with one click on the
host’s phone, the host can display products from multiple angles and keep their
audience fully engaged. The technology is cost efficient and can be easily
operated from a single device in the live streaming room.
The solution also
integrates the HMS HiAI to enhance the e-commerce live streaming experience by
enabling scenario-based sales. With real-time backdrop processing, digital
backdrop replacements are made possible according to different scenarios,
providing audience with natural and intuitive product demonstrations.
With Huawei’s AR
capabilities integrated in live streaming, products can now be displayed in an
even clearer way. For example, the internal structure of a smartphone can
be displayed to demonstrate the detailed design and craftsmanship.
The interruption brought by
frame freezing can be frustrating during live streaming. Huawei’s enhanced 5G
and Wi-Fi capabilities reduce latency and increase download speed to ensure a
more reliable and faster live streaming experience.
These technologies combine
to make e-commerce live streaming more feasible, more advanced, and more
professional for everyday users.
The online webinar unveiled
the “Pilot Collaboration Program” that is designed to support developers who
are keen to build more advanced live streaming solutions. Huawei will fund five
global partners and help them unlock more business opportunities in e-commerce
live streaming with the innovative HMS Core.
The event is the latest
part of Huawei’s commitment to creating an ecosystem that enables developers to
open new doors, and allows Huawei consumers and AppGallery users to unlock more
innovative and unique experiences (https://www.youtube.com/
.JPG)
