E-commerce Platforms And Merchants Now Have Access To Huawei Enhanced Live Streaming Technologies - GADGET-INNOVATIONS

E-commerce Platforms And Merchants Now Have Access To Huawei Enhanced Live Streaming Technologies

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· Huawei Mobile Services (HMS) Core, including Augmented Reality (AR) Engine and HiAI, delivers a crisper, more intelligent, and efficient live streaming solution.



Huawei Developer Webinar was held yesterday evening to introduce an enhanced live e-commerce solution.



With global e-commerce sales increasing from $2.39 trillion in 2018 to $3.46 trillion in 2019[i], and as more retailers and consumers look to online streaming to sell and buy products, live e-commerce is expected to continue representing a larger chunk of the retail sector. Huawei’s innovative solution is designed to help developers unlock more opportunities in the rapidly growing e-commerce industry, as well as enabling retailers host superior live streaming experiences by making them easier, faster, and more immersive.


Live streaming has a far more successful customer conversion rate compared to traditional e-commerce, and is more effective at activating sales and building loyalty. “The pandemic forces us, as consumers, to change our behaviors due to lockdowns and restrictions. The online demands flourished with a greater variety of products and categories online. Digital has become the core business of every type of industry,” said Dafiti’s Head of Product and Business Intelligence, Roosevelt Nascimento, one of the partners spoke during the event.



Huawei’s device virtualization kit allows easy switch between cameras, with one click on the host’s phone, the host can display products from multiple angles and keep their audience fully engaged. The technology is cost efficient and can be easily operated from a single device in the live streaming room.



The solution also integrates the HMS HiAI to enhance the e-commerce live streaming experience by enabling scenario-based sales. With real-time backdrop processing, digital backdrop replacements are made possible according to different scenarios, providing audience with natural and intuitive product demonstrations.


With Huawei’s AR capabilities integrated in live streaming, products can now be displayed in an even clearer way. For example, the internal structure of a smartphone can be displayed to demonstrate the detailed design and craftsmanship.




The interruption brought by frame freezing can be frustrating during live streaming. Huawei’s enhanced 5G and Wi-Fi capabilities reduce latency and increase download speed to ensure a more reliable and faster live streaming experience.



These technologies combine to make e-commerce live streaming more feasible, more advanced, and more professional for everyday users.



The online webinar unveiled the “Pilot Collaboration Program” that is designed to support developers who are keen to build more advanced live streaming solutions. Huawei will fund five global partners and help them unlock more business opportunities in e-commerce live streaming with the innovative HMS Core.



The event is the latest part of Huawei’s commitment to creating an ecosystem that enables developers to open new doors, and allows Huawei consumers and AppGallery users to unlock more innovative and unique experiences (https://www.youtube.com/watch?v=WA4a-xEFJu8).


New Delhi, 7th August 2020