·
Scales
up Retail operations, establishes presence across 850 cities in India
Mi India, the number one smartphone and smart TV
brand, today announced the opening of its 3000th Mi Store in India. Mi India
emerged as the largest exclusive brand retail network in India last year, as
per a study conducted by Channelplay and continues to expand its footprint in
the country with the launch of its 3000th Mi Store in Bulandshahr, Uttar
Pradesh. With this announcement, Mi Stores are now present across 850 cities in
the country symbolizing the brand’s unmatched retail footprint across the
nation.
Mi India opened its first
Mi Store on 15th August 2018 in Bengaluru and in little over 2
years, has reached the milestone of 3000 Mi Stores in the country. In scaling
up the Exclusive Mi Store network, the brand has managed to foster
entrepreneurship and has been able to generate employment for over 6000 people
across India.
Mi Store retail outlets are prime examples of the brand’s innovative New Retail
concept and apply the learnings from our flagship experience stores aka Mi
Homes in a format suited for Tier 2+ cities & towns in India. Mi
Stores provide a best-in-class showroom experience and enable users to explore
& buy products with the brand’s well recognised characteristics of best
specs, highest quality and honest pricing.
This year marks the 6th anniversary
of Mi India
and the brand showcased their efforts through a video where they spoke at
length about optimising, disrupting and growing the Indian retail ecosystem.
Video Link: https://twitter.com/XiaomiIndia/status/1300336467068116992
Mi India
currently has 75+ Mi Homes, 45+ Mi Studios, 8000+ Mi Preferred Partners and
4000+ Large format Retail partners along with 3000 Mi Stores. Mi.com continues
to remain the No.1 single brand online smartphone channel with 44% market share
as per Counterpoint research. During the recent pandemic led lockdown, Mi India also
launched its first omni-channel solution - Mi Commerce as a special initiative
with the intent to blur online and offline boundaries. Designed as a
hyper-local product discovery solution, Mi Commerce offers a rich shopping
experience while regulating crowds, maintaining social distancing and ensuring
the safety of the consumer and the retailer at Mi Stores.
India, 31st, August 2020
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