Mi India Inaugurates 3000th Mi Store In India; Sets A New Benchmark In Exclusive Brand Retail - GADGET-INNOVATIONS

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Mi India Inaugurates 3000th Mi Store In India; Sets A New Benchmark In Exclusive Brand Retail

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·    Scales up Retail operations, establishes presence across 850 cities in India

 

 

 

Mi India, the number one smartphone and smart TV brand, today announced the opening of its 3000th Mi Store in India. Mi India emerged as the largest exclusive brand retail network in India last year, as per a study conducted by Channelplay and continues to expand its footprint in the country with the launch of its 3000th Mi Store in Bulandshahr, Uttar Pradesh. With this announcement, Mi Stores are now present across 850 cities in the country symbolizing the brand’s unmatched retail footprint across the nation. 


Mi India opened its first Mi Store on 15th August 2018 in Bengaluru and in little over 2 years, has reached the milestone of 3000 Mi Stores in the country. In scaling up the Exclusive Mi Store network, the brand has managed to foster entrepreneurship and has been able to generate employment for over 6000 people across India. Mi Store retail outlets are prime examples of the brand’s innovative New Retail concept and apply the learnings from our flagship experience stores aka Mi Homes in a format suited for Tier 2+ cities & towns in India. Mi Stores provide a best-in-class showroom experience and enable users to explore & buy products with the brand’s well recognised characteristics of best specs, highest quality and honest pricing.


This year marks the 6th anniversary of Mi India and the brand showcased their efforts through a video where they spoke at length about optimising, disrupting and growing the Indian retail ecosystem.


Video Link: https://twitter.com/XiaomiIndia/status/1300336467068116992


Mi India currently has 75+ Mi Homes, 45+ Mi Studios, 8000+ Mi Preferred Partners and 4000+ Large format Retail partners along with 3000 Mi Stores. Mi.com continues to remain the No.1 single brand online smartphone channel with 44% market share as per Counterpoint research. During the recent pandemic led lockdown, Mi India also launched its first omni-channel solution - Mi Commerce as a special initiative with the intent to blur online and offline boundaries. Designed as a hyper-local product discovery solution, Mi Commerce offers a rich shopping experience while regulating crowds, maintaining social distancing and ensuring the safety of the consumer and the retailer at Mi Stores.


 

 

 

India, 31st, August 2020

 

 

 

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