The outbreak of COVID-19 and
government-mandated social distancing norms has impacted various sectors.
Business sustenance became a challenge, and it led many organizations to fast
track their digitalization journey since most of their task force has been
working remotely. While a smooth conversion might be difficult in the short
run, but as we progress, industries like telecom, manufacturing, electronics,
etc. can witness a huge transformation due to this. The collective effort of
all stakeholders like the organizations, the government of India, industry
bodies, and the consumer will play an important role in business sustenance at
this time.
Brands can be
defined as Indian if they are operating, manufacturing, and employing within
the country and for its citizens. It is time for them to strengthen their
commitment to India.
OPPO India, understand the need of the hour and being a global brand brings in
the expertise required to help in the movement to becoming Atma Nirbhar.
Operating in India
–its focus market, OPPO India is committed to the development of the country
and recognizes that innovation and entrepreneurship are crucial for the future
growth of the economy.
OPPO has been
continuously working to strengthen its commitment to “Make in India” and has
made an ongoing investment of ₹2,200 crores in the Greater Noida manufacturing
facility, which has not only helped them produce close to 50 million
smartphones annually but also provided employment opportunities for the local
community.
The brand also
understands that it is important to engage with the local community at both
stages– manufacturing and innovating. OPPO India opened its R&D centre in Hyderabad in October 2018 and is focused on gaining deeper
insights about Indian consumers and market thereby building India centric
innovations and customized product offerings - affordable 5G devices, India
Local solutions, Camera Innovations, Fasted Android OS Upgrade. This R&D
Centre has helped the brand tap vast Indian R&D skillsets and expertise
thereby supporting it to respond promptly to growing consumer aspiration in
overseas markets.
It was the support of the government of
India
and the various states, that helped OPPO serve their customers better. The
brand set up a Greenfield Electronic Manufacturing Cluster (EMC) in Greater
Noida to manufacture electronics and accessories locally. This was possible
through the support of the Department of IT and Electronics of the Uttar
Pradesh government and approval in principle by the Ministry of Electronics and
Information Technology. OPPO also partnered with the Telangana government
to encourage and co-develop innovative solutions that will transform the
smartphone industry across the country.
Businesses and the Government need to
and are working together at all levels to promote literacy, skilling, and thus,
in turn, employment. India
is rich in talent and some multiple skilled artisans and individuals need the
right platform to showcase their innovation. Brands like OPPO with global
operations help expose these talented individuals to world–class, cutting edge
technology and bring in a chance to be mentored by experts from around the
world.
We, as a country need to believe that
together we can. It is the unified and collaborative efforts of the individual,
the brand, and the government that will make India ‘Atma Nirbhar’.