·
Feel the experience that is
faster and smoother with OPPO A53 at a starting price of INR 12,990
·
Device to be available for
purchase starting today
OPPO a leading global smart
device brand today launched A53 in the Indian market. Engineered to
deliver fast and seamless user experience, A53 is OPPO’s first smartphone with
90Hz refresh rate and 120Hz Touch Sampling rate in the pocket friendly segment
that comes paired with a 6.5-inch Punch Hole -Display, a 5000mAh battery and
18W Fast Charging.
The device will be available in
6GB+128GB and 4GB+64GB variants at a price of INR 12,990 and INR 15,490
respectively. Crafted
to offer an experience at par with flagship smartphones, the device will be
available starting 25Th August 2020. OPPO A53 is the sleekest phone
in the market with a 5000mAh battery and the brand's first smartphone with 90Hz
refresh rate under the 15k price segment.
Aimed to meet the evolving needs
of the customers in the pocket-friendly segment, OPPO A53 will further take
forward the legacy of its popular A series. OPPO A53 delivers a faster
and smoother experience with the a 90Hz Screen refresh rate.
Crafted with a 3D-curved Iridescent Wave Design, OPPO A53 houses a massive
5000mAh battery paired with 18W Fast Charge along with a 6.5-inch Punch-hole
Display for an enhanced viewing experience. The device comes packed with a 16MP
AI front camera and a 13 MP AI triple camera set up on the rear side to capture
clear details with a professional bokeh effect.
Smooth and Immersive
Entertainment Experience
OPPO A53 boasts a Punch-hole
Display that has 90Hz Screen refresh rate and up to 120Hz Touch Sampling rate for a
smoother experience. The 90Hz refresh rate enables a smoother animation with
less friction when scrolling through photo albums, Internet browsers and other
apps.
The device sports a 6.5-inch HD+
screen accented by a single punch hole design that not only maximizes the
screen’s real estate but also offers eye protection that makes viewing
experience on A53 more comfortable under the sun. With AI Brightness, the
screen of the smartphone is equipped to automatically adjusts the backlight
based on how it learns its user’s brightness preferences.
To further elevate mobile
entertainment experience, A53 is equipped with a pair of Dual Speakers combined
with Dirac 2.0 - the state-of-the-art digital sound correction technology that
delivers a superior acoustic effect while gaming, listening to music or
watching a film.
Supreme Power and Fast
Performance
Powered by a large 5000mAh
battery, A53 comes with a high battery capacity that can get you through the
day until the evening on just a single charge. Paired with 18W Fast Charge, you
can enjoy the day without worrying about running out of power. OPPO A53’s
Super-power Saving Mode further helps to extend the battery life of the
smartphone through a series of power-saving strategies, while Sleep Standby
Optimization performs ultra-power saving optimization at night.
To ensure fast performance, A53
comes packed with Qualcomm's Snapdragon octa-core 460 processor, which is among
the first batch of octa-core SoCs announced in 2020 that offers an impressive
mobile performance that's exceptional among its class for its speed and
efficiency. A53 also sports 6GB+128GB and 4GB+64GB variants which can
be expanded to 256GB through a 3-Card Slot that offers flexibility to store
heavy data on the smartphone.
In addition to its powerful
hardware, OPPO has introduced its first RAM+ Anti-lag Memory Optimization with
the A53, which is an industry-leading anti-lagging algorithm. Available only in
the 6GB Variant - It works by optimizing the algorithm to expand the cache
storage on A53's RAM. Consequently, this can facilitate smoother operation of
the system and eventually speed up the time it takes to open up an app. It also
significantly increases the performance speed of A53 at a software level, even
after prolonged use and running of apps continuously.
Experience that is Effortless
and Efficient with the ColorOS 7.2
OPPO A53 comes with ColorOS
7.2 right out of the box, increasing the day-to-day usage efficiency
of the user by giving them a fast and smooth experience. OPPO’s Music
Party introduces a fun way to replicate surround sound and liven up
any party by synchronously connecting multiple phones to the same LAN
connection. The Multi-User Mode keeps the user's personal data
safe and allows them to set up independent spaces to save password lock
sensitive files. The exciting Icon Pull-Down Gesture on A53’s
large screen helps the user to shrink app icons on the home screen with the
help of their thumb while the Simple Mode enlarges app icons
and fonts giving the user an experience basis their accessibility needs.
Outstanding and Comfortable Design
Ergonomically designed to fit in
one hand while offering a comfortable grip, OPPO A53 is perfectly crafted to
pack a massive 5000mAh battery into a thin 8. 4mm enclosure. For an even more
refined look, the 3D-curved Iridescent Wave Design of the device uses an
integrated curved body. The device also integrates the Fingerprint Sensor into
the back cover, enabling users to unlock phones easily and intuitively. To
augment its premium look, A53 introduces new engraving and plating textures
come in three different yet vibrant color options namely Electric Black, Fairy
White, and Fancy Blue.
Capture Stylish Portraits with a
Single Tap
Featuring a 16MP Front Camera and
Intelligent Beautification algorithms, OPPO A53 is equipped to capture
natural-looking selfies with stunning clarity regardless of the environment,
skin tone, or lighting conditions. The device offers a Front Camera AI Beautification
feature that automatically adjusts the skin tone to look natural and bright
even in a dim environment. Users can also add make up effects matching their
lip colour with Front Camera Smart Touch-up, or simply thin and smooth out
their face and skin with the Front Camera Customized Beautification.
OPPO A53 also packs a 13MP AI
Triple Camera set up on the rear of the phone, including a 13MP Main Camera, a
2MP Depth Camera, and a 2MP Macro Lens. Users can even zoom into the details
and snap objects as close as 4 cm through its 2MP macro camera. The AI Triple
Camera is also complemented by an array of stylish camera features including
Portrait Bokeh, Dazzle Color Mode, and a dozen Stylish Filters that reconstruct
colors within images for more vivid photographs and also adds a dash of flair
to your daily photographs and videos.
Price,
Availability and offers
OPPO A53 will be available
for sale starting 25th Aug, 2020.The 4GB+64GB variant will be
available for ₹ 12,990 whereas the 6GB+128GB
variant will be available for 15,490 in three color options
- Electric
Black, Fairy White, and Fancy Blue
The following exciting offers
will be available to consumers in offline stores. Customers planning to
purchase the device can avail a 5% Cashback Bank of Baroda Credit Cards &
Federal Bank Debit Cards with No cost EMI upto 6 months along with exciting zero down payment
finance schemes
National, 25th August
2020
