MS Dhoni returns as Bijness Bhai to create awareness about having a complete online business solution
GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, today launched the second phase of its Indian marketing campaign - Bijness Bhai. This campaign continues the focus on encouraging small businesses in India to build a complete, integrated online business, and creates awareness about how GoDaddy’s online products and services can help them unlock success.
GoDaddy’s
current brand ambassador in
“As an aspiring entrepreneur myself, I understand the importance of being online to be able to sustain and grow amidst challenging and uncertain times, like we are experiencing right now. I’m super excited to be working with GoDaddy again as Bijness Bhai and help encourage more entrepreneurs, from across the country, to build a complete online solution for their businesses,” said MS Dhoni.
Conceptualized by Tilt Brand Solutions, a Mumbai
based creative agency, the campaign features two quirky television commercials
(TVCs) with Dhoni as “Bijness Bhai”, a role model for entrepreneurs, makers and
independent doers, who advises them to further advance their online journeys
and grow their business by using GoDaddy’s online products and
services. Through a fun, engaging narrative, the
commercials bring alive GoDaddy’s proposition of being the ideal partner of the
new
Currently the two TVCs have been released on
GoDaddy’s official online and social channels, and will be live across various
channels including TV and other digital platforms, in the coming few days.
TVC YouTue Links here:–
· TVC 1 – Café - https://www.youtube.com/watch?
· TVC 2 - Chess
- https://www.youtube.com/watch?