With partners, Myntra and Curefit,
HRX breaks record for
In a first of its kind endeavor, India’s
first homegrown fitness brand HRX, along with its partners, Myntra and Curefit,
conducted a record setting virtual workout of over 20,000 fitness enthusiasts
tuning in and joining the brand in an Instagram Live workout session.
The campaign reinforces the steadfast belief and
DNA of the brand in ‘becoming the best version of yourself’. The
digital event has been designed to celebrate the ardent followers of the brand
and those who have remained committed to their fitness through the
pandemic. For the activation, HRX has partnered with Myntra United in Sports
event and Curefit and the HRX Workout sessions are being powered by the
trainers at their gyms.
Touching upon the unique campaign, Hrithik
Roshan, Founder at HRX, believes in the vision of providing a
platform where people can be inspired to be their very best version. “The
idea of binding people across spaces, and coming together for their dedication
to fitness and being their best, displays the innate philosophy of HRX. In
today's fast paced life a lot of commitment is required while keeping up with a
healthy regime. Coming together to pull off the impossible is what makes our
community the Heroes Extreme that they are.”
Thrilled with the success of the event, Afsar
Zaidi, Co-founder at HRX, said, “We are thrilled with the
response that we have received for this Virtual Workout from across the
country. Our mission is to inspire and bring together a billion people together
for living a fit and fulfilling life. This is just the beginning. This event is
testimony to the fact that we can achieve what we have set out to dream.”
Curated by Rishabh Telang, who has been
instrumental in building India's first Celebrity Workout- The HRX Workout, this
workout session was designed and inspired by Hrithik Roshan’s own
regime, creating a targeted and effective set of exercises. The campaign also
aims at encouraging and motivating individuals to participate in the session by
providing them with HRX’s latest gear and fitness collections, exclusive
Curefit trial memberships, and signed HRX merchandise by Hrithik Roshan himself
for 3 lucky winners.
The campaign has successfully set the record for
being
Mumbai, September 11, 2020
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