HRX Hosts’ One-Of-A-Kind Record Breaking Virtual Workout - GADGET-INNOVATIONS

HRX Hosts’ One-Of-A-Kind Record Breaking Virtual Workout

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With partners, Myntra and Curefit,

HRX breaks record for India’s biggest virtual workout with 20,000 participants tuning in


In a first of its kind endeavor, India’s first homegrown fitness brand HRX, along with its partners, Myntra and Curefit, conducted a record setting virtual workout of over 20,000 fitness enthusiasts tuning in and joining the brand in an Instagram Live workout session.



The campaign reinforces the steadfast belief and DNA of the brand in ‘becoming the best version of yourself’. The digital event has been designed to celebrate the ardent followers of the brand and those who have remained committed to their fitness through the pandemic. For the activation, HRX has partnered with Myntra United in Sports event and Curefit and the HRX Workout sessions are being powered by the trainers at their gyms.



Touching upon the unique campaign, Hrithik RoshanFounder at HRX, believes in the vision of providing a platform where people can be inspired to be their very best version. “The idea of binding people across spaces, and coming together for their dedication to fitness and being their best, displays the innate philosophy of HRX. In today's fast paced life a lot of commitment is required while keeping up with a healthy regime. Coming together to pull off the impossible is what makes our community the Heroes Extreme that they are.”



Thrilled with the success of the event, Afsar ZaidiCo-founder at HRX, said, “We are thrilled with the response that we have received for this Virtual Workout from across the country. Our mission is to inspire and bring together a billion people together for living a fit and fulfilling life. This is just the beginning. This event is testimony to the fact that we can achieve what we have set out to dream.



Curated by Rishabh Telang, who has been instrumental in building India's first Celebrity Workout- The HRX Workout, this workout session was designed and inspired by Hrithik Roshan’s own regime, creating a targeted and effective set of exercises. The campaign also aims at encouraging and motivating individuals to participate in the session by providing them with HRX’s latest gear and fitness collections, exclusive Curefit trial memberships, and signed HRX merchandise by Hrithik Roshan himself for 3 lucky winners.



The campaign has successfully set the record for being India’s biggest virtual workout with over 20,000 individuals tuning in and participating in the curated Instagram Live session.

Mumbai, September 11, 2020