Lionsgate Play Collaborate Airtel To Bring Premium Hollywood Movies To Airtel Xstream Box - GADGET-INNOVATIONS



After the resounding success of Lionsgate Play content on Airtel Xstream app, global content leader Lionsgate (NYSE: LGF.A, LGF.B) is bringing its premium content to the Airtel Xstream Android 4K TV Box.



Airtel Xstream Box makes any TV a smart TV. Customers get access to all LIVE TV channels plus the best of video streaming apps effectively eliminating the need for multiple entertainment devices at home. This Android 9.0 powered smart box comes with an intelligent remote supported by Google Assistant voice search, access to thousands of apps on Playstore and also offers online gaming.



This association is the result of Lionsgate’s growing consumer base and distribution in India. Through this partnership, the fast growing base of users of Airtel Xstream Box will have easy access to premium Hollywood content by Lionsgate Play on the big screens in the comfort of their homes. This will include multiple hours of Ultra HD content, complementing Airtel Xtream’s extensive high-quality programming.



Lionsgate Play is one of the leading OTT players that offers wide ranging high-quality English content in India. The premium OTT service completed one year of its operations in India this August and has witnessed tremendous growth in the viewership each passing month. Since the lockdown, the audience are watching premium Hollywood content on the big screens at home resulting in increased consumption of Hollywood content in English as well as in their preferred regional languages. The partnership will give Airtel customers access to a deep portfolio of Lionsgate Play content on the Airtel Xstream Box.



This exclusive partnership between Lionsgate and Airtel enables Lionsgate Play to showcase blockbusters including titles such as John Wick, La La Land, Knives Out, Twilight in Hindi, Marathi, Tamil, Telugu, Kannada, and Bhojpuri also to reach out to regional language cinephiles. In addition, viewers can now enjoy movies from various genres – action, thriller, horror, comedy, drama and documentaries.



Airtel Xstream TV Box is priced at Rs 3999 for new customers and existing Airtel DTH users can upgrade to the Android box for just Rs 2249. The box also comes included in all Airtel Xstream Fiber plans. 

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India, September 29, 2020