· Scales up Retail operations, launches moving stores
in Chhattisgarh’s rural markets from Saraipali to Pithora
Mi India, the number one smartphone and smart TV
brand, today announced the launch of 'Mi Store on Wheels’ (MSoW),an innovative
concept that brings exclusive retail experience to the heart of Bharat, closer
to the remotest parts of the country. A radical new concept, Mi Store on wheels
will operate out of a Van and travel across towns covering a set journey and
ensure presence in all the popular weekly haats and markets along the way. The
initiative will first pilot in Chhattisgarh, covering places right from Basna
to Sankara and Bhawarpur to Pithora.
Mi
During the recent pandemic-led
lockdown, Mi
MSoW will have all the
newly launched 9 series models from Redmi, the Redmi 9, Redmi 9 Prime, Redmi
Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. Other than
smartphones, the store will also include products such as 32 inch and 43 inch
Mi Smart TV, Mi Box 4K, Mi TV Stick, Mi CCTV Cameras, Mi Sports Bluetooth
Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi
Powerbanks, and Chargers. In addition to this, to add to the customer delight,
the moving store will also gather feedback from the customer on the products
that customers want for the next time the MSoW arrives in their city.
The Mi Store on Wheels will
ensure higher footfalls of customers from different clusters of markets. The
brand has always been known for its innovative initiative and MSoW is another
step in that direction by the company. Mi
India currently has 75+ Mi Homes, 45+ Mi Studios, 8000+ Mi Preferred Partners
and 4000+ Large format Retail partners along with 3000 Mi Stores.